Senior Media Manager

Per-Scent; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

15 WFH days per year

Onsite gym facilities

Staff discounts on fragrances

Modern office in Trafford Park

Career progression opportunities

Job summary

The Fragrance Shop is recruiting a Senior Media Manager to lead trade partnerships and retail media delivery from our Manchester base. This role sits at the heart of how brands invest, plan and optimise campaigns across digital and in-store channels, driving growth and ROI.

You will own campaign execution, partner relationships and performance reporting, while guiding a small team in a hybrid office environment at Trafford Park.

Qualifications

• Proven experience in Trade Marketing, Retail Media or Commercial roles.
• Strong campaign and project management skills.
• Commercial acumen with experience managing budgets and ROI.
• Excellent stakeholder and partner management skills.
• Strong analytical capability and reporting experience.
• Highly organised with strong attention to detail.

Responsibilities

• Own end-to-end retail media campaigns across digital and in-store channels.
• Lead trade partnerships and partner management to translate objectives into plans.
• Manage campaign budgets, timelines and deliverables; reconcile spend.
• Provide post-campaign analysis and insights to improve ROI.
• Maintain the retail media activity calendar and planning cycles.
• Coach and develop junior team members to improve delivery.

Skills

Trade Marketing

Retail Media

Campaign management

Budget & ROI

Stakeholder management

Attention to detail

Education

Business/Marketing degree

Job description

A bit about us:

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a Senior Media Manager to join the team and be part of a growing and vibrant brand.

Why you’ll love working here:

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space

Job Purpose

The Senior Media Manager is responsible for delivering The Fragrance Shop’s Trade Partnerships & Retail Media strategy through best-in-class campaign execution, partner management, and commercial performance.

Acting as the key link between strategy and execution, this role ensures that brand partner investment is effectively planned, delivered, and optimised across digital and in-store channels to maximise ROI.

You will play a critical role in driving commercial growth, enhancing partner relationships, and embedding consistent, high-quality campaign delivery across the business.

Key Responsibilities

1. Trade Partnerships & Partner Management

• Build and maintain strong day-to-day relationships with key brand partners
• Lead campaign planning conversations and translate partner objectives into executable plans
• Support the TFS Media Director in delivering partner commitments and media plans

2. Retail Media Campaign Delivery

• Own the end-to-end execution of retail media campaigns across digital and in-store channels
• Ensure all brand-funded activity is delivered on time, on brief, and to the highest standard
• Collaborate cross-functionally (Digital, Marketing, Retail, Logistics) to deliver integrated campaigns

3. Commercial Performance & Revenue Growth

• Manage campaign budgets and ensure full utilisation and reconciliation of partner investment
• Identify opportunities to grow partner spend and improve commercial returns
• Support delivery of the Retail Media commercial plan

4. Performance, Reporting & Optimisation

• Own campaign performance tracking and ROI reporting
• Deliver clear, insight-led post-campaign analysis to partners and internal stakeholders
• Continuously optimise campaigns based on performance data and learnings

5. Planning & Operations

• Own and maintain the retail media activity calendar, ensuring alignment with commercial priorities
• Support seasonal, quarterly, and annual campaign planning cycles
• Drive consistency in processes, tools, and ways of working

6. Team Leadership & Development

• Line manage and support development of the TFS Media Executive
• Provide clear direction on campaign execution and priorities
• Contribute to building a high-performing, collaborative team culture

Key Performance Indicators (KPIs)

Commercial Performance

• Growth in Trade partner investment (YoY / seasonal uplift)
• Delivery of Retail Media revenue targets (£ / % vs plan)
• 100% of partner budgets fully utilised and reconciled

Campaign Delivery

• 100% of campaigns delivered on time and on brief
• Campaign execution quality (internal stakeholder feedback)
• Reduction in campaign delivery errors/issues

ROI & Effectiveness

• Measurable ROI on brand-funded campaigns
• Improvement in campaign performance metrics (e.g. sales uplift, engagement, conversion)
• Produce post-activity analysis and recommendations to allow data driven decision making for future activations.

Partner Management

• Trade partner satisfaction / feedback scores
• Retention and repeat investment from key partners
• Growth in number of active trade partnerships

Operational Excellence

• Accuracy and maintenance of campaign calendars and trackers
• Efficiency improvements in processes and delivery timelines

Team Development

• Performance and progression of direct reports
• Contribution to team culture and ways of working

Skills and Experience

Essential

• Proven experience in Trade Marketing, Retail Media or Commercial roles
• Strong campaign and project management skills
• Commercial acumen with experience managing budgets and ROI
• Excellent stakeholder and partner management skills
• Strong analytical capability and reporting experience
• Highly organised with strong attention to detail

Desirable

• Experience in retail, beauty, or FMCG environments
• Exposure to retail media networks or media sales
• Experience working with brand-funded marketing campaigns
• Degree in Business, Marketing, or related field

What You Bring

• A strong commercial and delivery-focused mindset
• Ability to balance multiple priorities in a fast-paced environment
• Proactive approach to problem solving and optimisation
• Passion for delivering best-in-class partner experiences

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.