Senior Brand Manager

Alliance Pharmaceuticals Limited; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Alliance Pharmaceuticals Limited is seeking a Senior Brand Manager to own Kelo-Cote™ across EMEA, guiding its strategic and commercial development and shaping future growth. The role combines brand strategy, P&L ownership, and creative marketing.

You will influence positioning, pricing, innovation, digital activation and long-term plans, while working with cross-functional teams and external agencies across EMEA.

Qualifications

• Strong commercial acumen with a track record of growing brands.
• Experience in Consumer Healthcare or FMCG, ideally skincare.
• Experience across bricks-and-mortar retail, e-commerce and digital marketing.
• Comfort working with P&L, pricing, budgets and forecasts.
• Creative mindset paired with a data-driven approach.
• Energy and confidence to influence stakeholders and drive results.

Responsibilities

• Own and develop the brand strategy for Kelo-Cote across EMEA.
• Drive profitable growth through net sales, gross margin and contribution.
• Translate consumer, competitor and market insight into opportunities.
• Lead brand positioning, proposition, visual identity and integrated campaigns.
• Manage elements of P&L, pricing, forecasting and promotional investment.
• Maximise growth across digital, e-commerce, Amazon UK and D2C.
• Identify innovation and future growth opportunities.
• Collaborate with Commercial, E-Commerce, Operations and Agencies across EMEA.

Skills

Commercial acumen

Consumer Healthcare

FMCG experience

Retail and e-commerce

P&L & pricing

Data-driven mindset

Job description

Offices in Chippenham and London | Hybrid, 2 days per week - EMEA Commercial

Are you a strong marketeer who drives marketing solutions by really knowing who your customer is?

If you have Consumer Healthcare or FMCG experience (ideally in skincare) and are looking for a role where you can have real ownership of a brand, influence its commercial performance and shape its future across EMEA, please read on

We're looking for a Senior Brand Manager to take ownership of Kelo-Cote™ across EMEA, leading the strategic and commercial development of the brand and helping shape its next phase of growth. www.uk.kelocote.com

This is a high-impact role combining brand strategy, P&L ownership, commercial thinking and creative marketing.

You'll have the opportunity to influence everything from positioning, pricing and innovation through to digital activation, e-commerce and long-term growth plans.

What you'll be doing

• Own and develop the brand strategy for Kelo-Cote™
• Drive profitable growth across net sales, gross margin and contribution
• Turn consumer, competitor and market insight into commercial opportunities
• Lead brand positioning, proposition, visual identity and integrated campaigns
• Own key elements of the P&L, pricing, forecasting and promotional investment
• Maximise growth across digital, e-commerce, Amazon UK and D2C
• Identify innovation and future growth opportunities
• Partner closely with Commercial, E-Commerce, Operations, Demand Planning and external agencies across EMEA

What we're looking for

We'd love to hear from an experienced brand marketer who brings:

• Strong commercial acumen and evidence of delivering brand growth
• Consumer Healthcare or FMCG experience, ideally within skincare or a related consumer health category
• Experience across bricks-and-mortar retail, e-commerce and digital marketing
• Confidence working with P&Ls, pricing, budgets and commercial forecasts
• A creative mindset combined with a genuinely data-driven approach
• The energy and confidence to challenge thinking, influence stakeholders and make things happen

There has never been a more exciting time to join Alliance

We are proud of how far we have come, but even more excited about where we are going. As a fast-growing consumer healthcare company with a clear focus on skincare and Vitamins, Minerals & Supplements (VMS), we are building trusted brands that improve the health and wellbeing of millions of consumers around the world.

At Alliance, our people are at the heart of our success. If you are energised by growth, innovation and the opportunity to make a real impact and like to be rewarded with a competitive and progressive rewards and benefits offering - it would be great to hear from you