Senior Brand Manager UK&I E45

Karo Healthcare AB; Maidenhead; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working schedule

Growth opportunities

Healthy work-life balance

Job summary

Karo Healthcare, a dynamic and growing personal-care retailer, seeks a Senior Brand Manager for E45 UK & Ireland based in Maidenhead. You will own the three-year strategy and annual plan, drive P&L performance and lead omnichannel campaigns across digital, retail, e-commerce and health-care professional channels.

With 5+ years in brand management, you'll bring a consumer-first mindset, strong commercial acumen and a hands-on, collaborative approach to help grow a well-known skincare brand in a

Qualifications

• 5+ years’ experience in brand management or brand marketing in FMCG, consumer healthcare or fast-moving consumer environments.
• Strong commercial acumen with experience developing brand plans and managing budgets.
• Experience delivering integrated marketing campaigns, brand activation and product innovation.
• Consumer-first mindset translating insights into business opportunities.
• Proactive, hands-on approach with ownership and decision-making in a fast-paced environment.
• Excellent stakeholder management and communication skills across local and international teams.
• Degree in Marketing or related discipline (or equivalent experience) and strong MS Office skills.
• Fluency in English and passion for learning, innovation and development.

Responsibilities

• Drive brand strategy: shape E45 UK & Ireland three-year strategy and annual plan.
• Own commercial performance: manage brand P&L, track market performance and opportunities for growth.
• Bring innovation to life: collaborate with Global Skincare Portfolio to develop propositions and launches.
• Champion the consumer: use insights to identify market opportunities and shape priorities.
• Lead omnichannel marketing: execute campaigns across digital, retail, e-commerce and HCP channels.
• Turn strategy into action: collaborate with sales, shopper marketing and e-commerce to strengthen distribution and engagement.
• Collaborate internationally: work with global and local teams to ensure launches and execution.
• Maximise marketing investment: manage agencies, budgets and KPIs to improve results.
• Make things happen: prioritize initiatives and deliver results in a fast-moving environment.
• Build strong cross-functional relationships and influence decision-making.

Skills

Brand management

P&L management

Digital marketing

E-commerce

Stakeholder management

Analytical skills

Fluent English

Education

Marketing degree

Tools

Microsoft Office

Job description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We’re currently looking for a Senior Brand Manager – E45, UK & Ireland for our office in Maidenhead.

What’s in it for you?

Ready to make your mark on one of the UK’s most recognised skincare brands?

This is your opportunity to take real ownership of E45’s growth, combining brand strategy, commercial performance and exciting innovation in a fast-paced, entrepreneurial environment.

You’ll have the freedom to turn ideas into action, make a visible impact on a well-established consumer healthcare brand and collaborate with talented teams across our international business.

If you’re commercially driven, hands-on and thrive on making things happen, we’d love to hear from you.

What you’ll be doing

• Drive brand strategy: Partner with the Marketing Manager to shape E45’s three-year strategy and take ownership of the annual UK & Ireland brand plan, translating ambitious growth objectives into impactful execution.

• Own commercial performance: Manage the brand P&L, track market performance and identify opportunities to drive profitable growth, market share and brand equity.

• Bring innovation to life: Collaborate with our Global Skincare Portfolio team to identify opportunities, develop compelling propositions and deliver successful product launches.

• Champion the consumer: Use consumer, shopper and category insights to understand evolving needs, identify market opportunities and shape brand priorities.

• Lead omnichannel marketing: Develop and execute integrated brand campaigns across digital, retail, e-commerce and healthcare professional (HCP) channels, ensuring a consistent and engaging brand experience.

• Turn strategy into action: Work closely with sales, shopper marketing and e-commerce teams to strengthen distribution, visibility, customer engagement and conversion.

• Collaborate internationally: Partner with global and local teams across marketing, finance, supply chain, medical and regulatory to ensure successful launches and market execution.

• Maximise marketing investment: Manage agency relationships, marketing budgets and campaign performance, using clear KPIs and ROI to continuously improve results.

• Make things happen: Prioritise high-impact initiatives, navigate challenges and deliver results in an agile, fast-moving environment.

• 5+ years’ experience in brand management or brand marketing, ideally within FMCG, consumer healthcare, personal care or another fast-moving consumer-focused environment.

• Strong commercial acumen, with experience developing brand plans, managing budgets and driving brand growth through effective P&L management.

• Experience delivering integrated marketing campaigns, brand activation and product innovation, with a strong understanding of digital marketing and e-commerce.

• A consumer-first mindset, with the ability to turn market, shopper and category insights into actionable commercial opportunities.

• A proactive, hands-on approach, with the confidence to take ownership, make decisions and deliver results in a fast-paced, changing environment.

• Strong stakeholder management and communication skills, with the ability to influence and collaborate across local and international teams.

• Analytical and results-driven, with the ability to translate data into clear recommendations and measurable business outcomes.

• A degree in Marketing, Business or a related discipline (or equivalent experience), strong Microsoft Office skills and an interest in developing AI capabilities.

• Fluent in English, with a genuine passion for learning, innovation and continuous development.

• Most importantly, someone who connects with our values: Challenge, Act, Connect and Care.

• Opportunity to create, grow and encourage.

• Apart from a competitive salary package, there are plenty of growth opportunities to support your personal ambitions.

• Flexible working schedule and a healthy work-life balance.

• Responsibility for exciting and challenging projects with a direct, visible impact on our customers and the industry.

• A positive working environment within an international, collaborative and motivated team.

• The entrepreneurial spirit of a start-up, backed by the opportunities and resources of a large international organisation with strong values.

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.