Senior Brand Manager, Kelo-CoteTM EMEA

Alliance Pharma PLC; Chippenham; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Alliance Pharma PLC in Chippenham, UK, seeks a Senior Brand Manager to own Kelo-Cote across EMEA, shaping its future and influencing commercial performance.

The role combines brand strategy, P&L ownership, and growth marketing, with responsibility for positioning, pricing, digital activation, e-commerce, and long-term growth plans.

Qualifications

• Strong commercial acumen and evidence of delivering brand growth.
• Experience in Consumer Healthcare or FMCG skincare.
• Experience across bricks-and-mortar retail, e-commerce and digital marketing.
• Confidence working with P&Ls, pricing, budgets and commercial forecasts.
• A creative mindset combined with a genuinely data-driven approach.
• The energy and confidence to challenge thinking, influence stakeholders and make things happen.

Responsibilities

• Own and develop the brand strategy for Kelo-Cote across EMEA.
• Drive profitable growth across net sales, gross margin and contribution.
• Turn consumer, competitor and market insight into commercial opportunities.
• Lead brand positioning, proposition, visual identity and integrated campaigns.
• Own key elements of the P&L, pricing, forecasting and promotional investment.
• Maximise growth across digital, e-commerce, Amazon UK and D2C.
• Identify innovation and future growth opportunities.
• Partner closely with Commercial, E-Commerce, Operations, Demand Planning and external agencies across EMEA.

Skills

Commercial acumen

FMCG experience

Retail & ecommerce

P&L & pricing

Creative & data-driven

Stakeholder influence

Job description

Are you a commercially minded brand marketer who loves turning consumer insight into real, measurable growth?

If you have Consumer Healthcare or FMCG experience (ideally in skincare) and are looking for a role where you can have real ownership of a brand, influence its commercial performance and shape its future across EMEA, please read on

We’re looking for a Senior Brand Manager to take ownership of Kelo-Cote™ across EMEA, leading the strategic and commercial development of the brand and helping shape its next phase of growth. www.uk.kelocote.com

This is a high-impact role combining brand strategy, P&L ownership, commercial thinking and creative marketing.

You’ll have the opportunity to influence everything from positioning, pricing and innovation through to digital activation, e-commerce and long-term growth plans.

What you’ll be doing

• Own and develop the brand strategy for Kelo-Cote™
• Drive profitable growth across net sales, gross margin and contribution
• Turn consumer, competitor and market insight into commercial opportunities
• Lead brand positioning, proposition, visual identity and integrated campaigns
• Own key elements of the P&L, pricing, forecasting and promotional investment
• Maximise growth across digital, e-commerce, Amazon UK and D2C
• Identify innovation and future growth opportunities
• Partner closely with Commercial, E-Commerce, Operations, Demand Planning and external agencies across EMEA

What we’re looking for

• Strong commercial acumen and evidence of delivering brand growth
• Consumer Healthcare or FMCG experience, ideally within skincare or a related consumer health category
• Experience across bricks-and-mortar retail, e-commerce and digital marketing
• Confidence working with P&Ls, pricing, budgets and commercial forecasts
• A creative mindset combined with a genuinely data-driven approach
• The energy and confidence to challenge thinking, influence stakeholders and make things happen

There has never been a more exciting time to join Alliance

We are proud of how far we have come, but even more excited about where we are going. As a fast-growing consumer healthcare company with a clear focus on skincare and Vitamins, Minerals & Supplements (VMS), we are building trusted brands that improve the health and wellbeing of millions of consumers around the world.

At Alliance, our people are at the heart of our success. If you are energised by growth, innovation and the opportunity to make a real impact and like to be rewarded with a competitive and progressive rewards and benefits offering – it would be great to hear from you