Brand Marketing Manager

Up World; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A purpose-driven fashion brand in the UK is looking for a dynamic Brand Marketing Manager to lead storytelling and growth campaigns across all channels. This role involves executing brand strategy, overseeing public relations, and managing influencer relationships. The ideal candidate has a strong background in brand marketing within the fashion industry and possesses exceptional communication and project management skills. Join to enhance brand awareness and drive engagement through innovative campaigns.

Qualifications

• Experience in brand marketing roles within the fashion industry.
• Proven ability in delivering creative campaigns with measurable results.
• Strong commercial acumen with excellent communication skills.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Passionate about creativity, brand building, and cultural trends.
• Experience managing influencer campaigns.

Responsibilities

• Develop and execute brand strategy across all customer touchpoints.
• Create creative briefs for campaigns and content projects.
• Oversee public relations, media outreach, and partnerships.
• Manage campaign calendars for timely delivery.
• Collaborate with creative leads for engaging content.
• Oversee social media strategies for brand reach.
• Coordinate event-based activations for brand awareness.
• Work with sales teams on campaign alignment.
• Partner with marketing manager for cohesive campaigns.
• Monitor and optimise campaign performance.
• Manage influencer relationships.

Skills

Brand marketing experience in the fashion industry

Creative campaign delivery

Commercial acumen

Excellent communication skills

Passion for creativity and brand building

Management of multiple projects and stakeholders

Influencer campaign management

Job description

Overview

Brand Marketing Manager role at Up World. Our client is a purpose driven travel inspired fashion brand, seeking a dynamic Brand Marketing Manager to drive storytelling, growth campaigns, and activations across all channels. The successful candidate will ensure the creative vision aligns seamlessly with commercial goals and work collaboratively with the marketing team to execute cohesive strategies.

What you'll do

• Develop and execute brand strategy to ensure a consistent and compelling identity across all customer touchpoints.
• Create inspiring creative briefs for campaigns, activations, and content projects.
• Oversee public relations, media outreach, and key brand partnerships.
• Manage campaign calendars for timely delivery and alignment with business cycles.
• Collaborate with creative leads to produce engaging content and drive conversion.
• Oversee social media strategies to enhance brand reach and community engagement.
• Coordinate event-based activations to increase brand awareness and sales.
• Work with sales teams to ensure campaigns align with commercial priorities.
• Partner with the marketing manager for cohesive multi-channel campaigns.
• Monitor and optimise campaign performance using data insights.
• Manage influencer relationships.

Who you are

• You have experience in brand marketing roles within the fashion industry.
• You have proven ability in delivering creative campaigns with measurable results.
• You have strong commercial acumen with excellent communication skills.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• You are passionate about creativity, brand building, and cultural trends.
• You have experience managing influencer campaigns.

🏡 Logistics: Wimbledon office