Senior B2B Sales Analyst

Premier Inn; Dunstable; Hybrid; GBP 37,000 - 42,000; Full time

Job summary

Join a leading hospitality company as a Senior B2B Analyst, where you will support the Sales team by providing valuable insights, analysis, and reporting. You will help maximize revenue through data-driven strategies and work closely with senior management. Benefits include private healthcare, a matched pension scheme, and substantial discounts on stays and dining.

Benefits

Private healthcare

Up to 10% matched pension

Up to 60% discount on stays

Annual incentive of up to 15%

Qualifications

• Proven advanced analytical skills in a corporate environment.
• Strong interpersonal skills to communicate complex insights.
• Relevant industry experience in hospitality, airlines, or retail is a plus.

Responsibilities

• Deliver analysis, reporting and insights to support decision-making.
• Create monthly executive summaries on B2B performance.
• Develop departmental sales targets and dashboards using PowerBI.

Skills

Analytical skills

Interpersonal skills

Data manipulation

Data visualization

Effective communication

Trend identification

Education

Numerical or analytical degree

Tools

PowerBI

SQL

Tableau

Job description

Job Title: Senior B2B Analyst

Salary: £37,000 - £42,000

Contract Type: Permanent

Location: Dunstable, LU5 5XE, hybrid working, 3 days in the office, 2 days from home

We’re seeking a Senior Business Analyst to support our Sales team. The Senior B2B Analyst plays a key role in the B2B Sales & Distribution team, providing insights into Premier Inn and customer activities through rigorous analysis and measurement.

You will work closely with B2B senior management to deliver analysis, reporting, and insights that validate strategies, support decision-making, and help maximize revenue and business intelligence.

The role involves leveraging all available B2B data sources and working with senior managers to optimize revenue across Direct Sales (Business Booker, Groups), Indirect Sales (Travel Management Companies, Online Travel Agents), and Premier Inn Business Accounts.

You will also be responsible for creating monthly executive summaries on B2B performance, developing departmental sales targets, and dashboards using PowerBI.

Why You’ll Love It Here:

• Private healthcare
• Up to 10% matched pension
• Up to 60% discount on Premier Inn stays and 25% on our restaurant brands
• Annual incentive of up to 15%

Knowledge & Skills Required:

• Proven advanced analytical skills in a corporate environment, ideally with a numerical or analytical degree.
• Strong interpersonal skills with the ability to communicate complex insights to senior stakeholders.
• Experience with SQL for data analysis (desirable).
• Strong data manipulation and visualization skills, with proficiency in PowerBI (essential) or Tableau (desired).
• Effective communicator capable of exploring challenges and collaborating on solutions.
• Relevant industry experience (hospitality, airlines, retail, etc.) is a plus.
• Highly analytical, curious, with the ability to identify trends and turn data into actionable insights.

We’re Whitbread, the UK’s largest hospitality business with over 1,200 hotels and restaurants. We’re more than that — a team of 38,000 people dedicated to making everyday experiences special for over 5 million guests monthly.

We’re proud to be recognized as a Top Employer for 14 consecutive years, a top apprenticeship employer, and for our commitment to inclusion and diversity, including LGBTQIA+ inclusion and ethnicity initiatives.