Senior Commercial Analyst | Hospitality Brand

JR United Kingdom; Watford; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Join a leading FTSE 100 hospitality brand as a Senior Sales Analyst in Watford. This high-impact position involves uncovering insights across B2B channels, working with sales leadership, and developing insightful reports to drive revenue performance. Candidates should possess strong analytical skills, experience in Power BI/SQL, and a degree in a relevant field. Attractive benefits include a matched pension and hotel discounts.

Benefits

Up to 10% matched pension

60% discount on hotel stays

25% off restaurants

Up to 15% annual bonus

Opportunities for internal career growth

Qualifications

• At least 2 years’ experience in an analyst role.
• Proficiency in Power BI/Tableau and practical SQL skills.
• Excellent communication skills for conveying insights.

Responsibilities

• Build and manage Power BI dashboards and custom reports.
• Collaborate with sales leadership to analyze customer performance.
• Support performance reviews and present insights to senior management.

Skills

Analytical thinking

Communication

SQL

Power BI

Commercial awareness

Education

Degree in a numerical or analytical field

Tools

Power BI

SQL

Tableau

PowerPoint

Job description

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Senior Sales Analyst | Hospitality Brand, Watford, Hertfordshire

Job Details:

• Location: Watford, Hertfordshire, United Kingdom
• Job Category: Other
• EU work permit required: Yes

Job Views: 3

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

This position may also be called Senior Data Analyst, Senior Commercial Analyst, Senior Insight Analyst, or Sales Analyst in other companies.

Sector: Hospitality

Location: Bedfordshire | Hybrid (3 days in the office)

We are hiring exclusively for a leading FTSE 100 brand! Help steer the B2B commercial engine behind one of the UK’s most renowned hospitality brands.

We’re seeking a Senior B2B Analyst to join a dynamic sales operations team. This role involves uncovering actionable insights across various B2B channels, including corporate accounts, group bookings, travel management companies, and online travel agents like Expedia.

Key Responsibilities:

• Collaborate with sales leadership to set and monitor sales targets and incentive schemes.
• Identify trends and analyze customer performance to understand growth or decline factors.
• Support commercial interventions during performance dips.
• Develop monthly insight reports for senior stakeholders, including the Sales & Distribution Director.

This is a high-impact role vital to the commercial team. You should be analytical, confident in communicating insights, and able to influence sales decisions and revenue performance.

Responsibilities Include:

• Build and manage Power BI dashboards and custom reports.
• Utilize SQL for deeper data analysis when necessary.
• Conduct regular and ad-hoc analysis on customer segments, industry trends, and trading performance.
• Collaborate with stakeholders to provide comprehensive insights.
• Support performance reviews of sales managers to identify gaps.
• Present insights and recommendations to senior management, including potential interactions with C-suite executives.

Candidate Requirements:

• Degree in a numerical or analytical field (e.g., Maths, Engineering, Economics, Data Science).
• At least 2 years’ experience in an analyst role, either agency or client side.
• Proficiency in Power BI/Tableau or similar tools for data visualization.
• Practical SQL skills for data querying.
• Strong commercial awareness and curiosity.
• Excellent communication skills to explain technical insights clearly.
• Experience in hospitality, travel, retail, or logistics is a plus.
• Proficiency in PowerPoint for storytelling with data.

Benefits:

• Up to 10% matched pension
• 60% discount on hotel stays and 25% off restaurants
• Up to 15% annual bonus
• Opportunities for internal career growth within commercial, analytics, and finance functions.