Senior Commercial Analyst | Hospitality Brand

JR United Kingdom; Luton; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A leading FTSE 100 brand is seeking a Senior Sales Analyst for their dynamic sales operations team. In this high-impact role, you will uncover actionable insights across B2B channels, create dashboards, and present strategic recommendations to senior stakeholders, directly influencing sales strategies and revenue outcomes.

Benefits

Up to 10% matched pension

60% discount on hotel stays

25% off restaurants

Opportunities for internal career growth

Qualifications

• Minimum 2 years' experience in an analyst role.
• Strong SQL skills and experience with data sets.
• Excellent communication skills to present insights.

Responsibilities

• Create and manage Power BI dashboards and custom reports.
• Support commercial initiatives and performance reviews.
• Analyze trends and customer performance insights.

Skills

Data Analysis

Numerical Skills

Communication

Commercial Awareness

Education

Degree in Maths, Engineering, Economics, Data Science

Tools

Power BI

SQL

Tableau

Job description

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Senior Sales Analyst | Hospitality Brand, Luton, Bedfordshire

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Client:

Location:

Luton, Bedfordshire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

27.06.2025

Expiry Date:

11.08.2025

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Job Description:

This role may also be called Senior Data Analyst, Senior Commercial Analyst, Senior Insight Analyst, or Sales Analyst in other companies.

• Hospitality sector
• Bedfordshire | Hybrid (3 days in the office)

We're hiring exclusively for a leading FTSE 100 brand! Help steer the B2B commercial engine behind one of the UK’s most recognized hospitality brands.

We’re seeking a Senior B2B Analyst to join a dynamic sales operations team. This isn’t a role for just crunching spreadsheets in isolation.

This position involves uncovering actionable insights across our direct and indirect B2B channels, including corporate accounts, group bookings, travel management companies, and online travel agents like Expedia.

You’ll work closely with sales leadership to:

• Set and monitor sales targets and incentive schemes.
• Identify trends and analyze customer performance (growth, decline, and reasons).
• Support commercial initiatives when performance drops.
• Develop monthly insight reports for senior stakeholders, including the Sales & Distribution Director.

This is a high-impact role vital to the success of a large commercial team. You need to be sharp, numerate, and able to clearly communicate your insights, as your work directly influences sales strategies and revenue outcomes.

Key Responsibilities:

• Create and manage Power BI dashboards and custom reports.
• Utilize SQL for deeper data analysis when necessary.
• Conduct regular and ad-hoc analyses on customer segments, industry trends, and trading performance.
• Collaborate across teams to provide comprehensive insights beyond just numbers.
• Assist in performance reviews of sales managers to identify gaps or underperformance.
• Present insights and strategic recommendations to senior stakeholders, potentially including C-suite executives.

Qualifications and Skills:

• A degree in a numerical or analytical field (e.g., Maths, Engineering, Economics, Data Science).
• At least 2 years of experience in an analyst role, either agency-side or client-side.
• Proficiency in Power BI, Tableau, or similar visualization tools, with experience building dashboards.
• Practical SQL skills for data querying; comfort with data sets is essential.
• Strong commercial awareness and curiosity to identify patterns and investigate causes.
• Excellent communication skills to explain technical insights clearly.
• Experience in hospitality, travel, retail, or logistics is a plus.
• Proficiency in PowerPoint to craft compelling data stories.

Benefits:

• Up to 10% matched pension
• 60% discount on hotel stays and 25% off restaurants
• Up to 15% annual bonus
• Opportunities for internal career growth within commercial, analytics, and finance functions