Senior B2B Marketing Strategist

Finexer Ltd; United Kingdom; Sur place; GBP 65 000 - 90 000; Plein temps

Résumé du poste

Finexer Ltd is seeking a Senior Marketing Specialist to lead B2B marketing initiatives, develop compelling value propositions, and drive customer acquisition in a fast-paced payments technology environment.

You will own digital campaigns, analyze performance, collaborate with product and sales teams, and optimize lead generation programs to deliver measurable growth across target markets in the United Kingdom.

Strong analytical, project management, and communication skills are essential.

Qualifications

• 5+ years of experience in online marketing.
• Strong knowledge of Marketing Technology (martech) and innovative programs.
• Extensive experience with Google Adwords, Google Analytics, Bing Ads, etc.
• Data-driven and creative problem solver.
• Proactive, multi-tasker with the ability to work independently.
• Highly creative with excellent analytical abilities.
• Strong verbal and written technical communication.
• Understanding of the fintech space.
• Track record of rolling out successful large-scale marketing campaigns.

Responsabilités

• Manage and coordinate all digital marketing activities.
• Plan and deliver campaign plans, marketing proposals to effectively reach target audiences.
• Monitor industry publications and social media for trending news, ideas, and feedback.
• Research the market, primary players, customers, etc., and build comprehensive value proposition.
• Track key business metrics and develop lead generation and customer acquisition strategy.
• Develop methods for collecting data such as customer surveys.
• Measure customer satisfaction with products or services.
• Assist with segmentation, targeted marketing, and reporting.
• Proof and edit material content.
• Improve search-engine rankings.
• Manage conversions in AdWords.

Connaissances

Online marketing

MarTech knowledge

Google Ads

Google Analytics

Bing Ads

Data-driven

Independent working

Analytical abilities

Fintech understanding

Campaign management

Description du poste

Finexer Ltd is seeking a Senior Marketing Specialist to lead B2B marketing initiatives, develop compelling value propositions, and drive customer acquisition in a fast-paced payments technology environment.

You will own digital campaigns, analyze performance, collaborate with product and sales teams, and optimize lead generation programs to deliver measurable growth across target markets in the United Kingdom.

Strong analytical, project management, and communication skills are essential.