Senior Product Marketing Manager

Salt; Greater London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

Salt in London seeks a Senior Product Marketing Manager to bridge product and marketing, shaping go-to-market strategy, proposition messaging and launch plans for consumer products in a hybrid work setting.

You will own end-to-end product marketing, translating complex product developments into compelling customer propositions and coordinating integrated campaigns across international regions to drive awareness, adoption and engagement.

Qualifications

• 8+ years of experience in Product Marketing owning end-to-end initiatives.
• Ideally experience within financial services - ESSENTIAL.
• Proven experience developing and executing go-to-market strategies for product launches.
• Strong understanding of positioning, messaging and proposition development.
• Demonstrated ability to lead cross-functional campaign delivery.
• Highly organised with experience managing multiple projects and priorities.
• Data-driven approach with the ability to turn insights into action.

Responsibilities

• Lead go-to-market strategy for new products, features and enhancements.
• Develop clear positioning, messaging and proposition frameworks for different customer segments.
• Partner with Product teams to influence launch planning and roadmap discussions.
• Act as the voice of the customer, translating insights and performance data into actionable recommendations.
• Coordinate cross-functional campaign delivery across Brand, CRM, Performance and Creative teams.
• Manage multiple launch programmes simultaneously, ensuring timely delivery to a high standard.
• Measure campaign effectiveness and optimise future marketing activity through data and insights.

Skills

PMM experience

Financial services

Go-to-market

Positioning & messaging

Cross-functional leadership

Data-driven

Job description

Senior Product Marketing Manager | London | £80K – £90K | Hybrid (3 days in office)

Please only apply if you have D2C/B2C Finacial experience - we are NOT looking for B2B!

A leading global fintech business is looking for a Senior Product Marketing Manager to play a key part in the business between product and marketing so that new products and propositions are effectively brought to market across multiple international regions.

This is an exciting opportunity to join a highly established, consumer-focused organisation undergoing substantial growth and transformation. You’ll sit at the connection of product development and marketing execution, shaping go-to-market strategy, proposition messaging and launch plans while working closely with cross-functional stakeholders.

You will own the end-to-end product marketing process, translating complex product developments into compelling customer propositions and coordinating integrated campaigns that drive awareness, adoption and engagement.

Key Responsibilities:

• Lead go-to-market strategy for new products, features and enhancements.
• Develop clear positioning, messaging and proposition frameworks for different customer segments.
• Partner with Product teams to influence launch planning and roadmap discussions.
• Act as the voice of the customer, translating insights and performance data into actionable recommendations.
• Coordinate cross-functional campaign delivery across Brand, CRM, Performance and Creative teams.
• Manage multiple launch programmes simultaneously, ensuring projects are delivered on time and to a high standard.
• Measure campaign effectiveness and optimise future marketing activity through data and insights.

Key Skills

• 8+ years' experience in Product Marketing where you have owned end-to-end
• Ideally experience within financial services - ESSENTIAL
• Proven experience developing and executing go-to-market strategies for product launches.
• Strong understanding of positioning, messaging and proposition development.
• Demonstrated ability to lead cross-functional campaign delivery.
• Highly organised, with experience managing multiple projects and priorities.
• Data-driven approach with the ability to use the insights to action