Senior Marketing Lead - Integrated B2B/B2C Campaigns

Mifinity; Belfast City District; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

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Job summary

MiFinity, Belfast-based regulated payments company, seeks an experienced Marketing Lead to drive integrated brand, product and campaign activity for both consumer and business audiences. You will translate priorities into clear marketing plans and ensure delivery to a high standard, on time, with measurable outcomes.

You will collaborate with Acquisition, Retention, SEO, Design and UX teams, manage the Social Media Coordinator, and work with Product, Commercial and Compliance to build campaigns

Qualifications

• Five+ years across integrated marketing, brand, product marketing or campaigns (B2C/B2B).
• Experience managing multi-channel campaigns with multiple stakeholders.

Responsibilities

• Lead integrated B2C and B2B campaigns from brief to launch and review.
• Translate priorities into messaging and delivery plans with design, UX, SEO and suppliers.
• Coordinate assets, web content and localisation across channels.
• Activate campaigns across paid, CRM, lifecycle and owned channels with clear objectives.
• Develop a planned B2B marketing programme with Commercial and Product.
• Keep materials current across B2C and B2B within the marketing calendar.
• Lead and set objectives for the Social Media Coordinator.
• Own PR and corporate communications calendar, agencies and press releases.
• Support awards program and regulatory communications when required.
• Own integrated marketing calendar, budgets and supplier delivery.
• Set measures, report performance and drive improvements with leadership.

Skills

Integrated marketing

Brand management

Product marketing

Campaigns

B2B marketing

B2C marketing

Multichannel campaigns

Team leadership

Copywriting

Tools

WordPress

CRM

Job description

MiFinity, Belfast-based regulated payments company, seeks an experienced Marketing Lead to drive integrated brand, product and campaign activity for both consumer and business audiences. You will translate priorities into clear marketing plans and ensure delivery to a high standard, on time, with measurable outcomes.

You will collaborate with Acquisition, Retention, SEO, Design and UX teams, manage the Social Media Coordinator, and work with Product, Commercial and Compliance to build campaigns