Senior B2B Content Strategist

Rationale; City of Edinburgh; Hybrid; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Group life insurance

Annual away day

Living Wage

Cycle to Work

Job summary

Rationale in Edinburgh is seeking a skilled writer and content marketer to collaborate with our Strategy and Creative Studio to deliver standout marketing content for clients through the funnel and lifecycle. You will craft copy for integrated campaigns, lifecycle emails, and longer editorial pieces, focusing on B2B audiences and engaging storytelling.

The role requires 4–5 years of agency or relevant experience, working from our Edinburgh office at least 3 days a week, with hybrid flexibility.

Qualifications

• Minimum 4-5 years’ experience, preferably with a track record in agencies or relevant industry roles.
• Experience across a range of copywriting and content marketing tasks – from taglines and video scripts to thought leadership articles, case studies and social posts.
• Experience turning complex topics into compelling stories across multiple channels.

Responsibilities

• Plan and develop editorial content and campaigns across channels.
• Lead copy for marketing content across VoD/video, email and web.
• Contribute to editorial workshops and theme setting.
• Define core messages and language guides for campaigns.
• Oversee editorial output and ensure quality targets met.
• Guard the tone of voice for clients’ brands.

Skills

Copywriting

Content marketing

Editorial planning

Communication

Strategic thinking

Tools

Word processing

Job description

Rationale in Edinburgh is seeking a skilled writer and content marketer to collaborate with our Strategy and Creative Studio to deliver standout marketing content for clients through the funnel and lifecycle. You will craft copy for integrated campaigns, lifecycle emails, and longer editorial pieces, focusing on B2B audiences and engaging storytelling.

The role requires 4–5 years of agency or relevant experience, working from our Edinburgh office at least 3 days a week, with hybrid flexibility.