Senior Area Manager

Danielle Ward Recruitment; Scotland; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading high street retail group in the United Kingdom is looking for a Senior Area Manager to drive sales and improve operational standards across destination retail sites. In this role, you will coach and support site leadership teams, develop regional strategies, and focus on enhancing customer experience. Ideal candidates will have significant retail leadership experience, a strong commercial mindset, and excellent communication skills. This role offers a dynamic work environment focused on customer satisfaction and profitability.

Qualifications

• Proven experience in senior retail leadership roles, ideally in multi-site retail.
• A strong track record of delivering sales growth in retail environments.
• Ability to coach and support site leadership teams effectively.

Responsibilities

• Drive sales performance and profitability across destination retail sites.
• Lead, coach and support General Managers and leadership teams.
• Develop regional strategies and oversee execution.
• Monitor and enhance customer service standards.
• Identify new commercial opportunities for business growth.
• Manage and recruit direct reports.

Skills

Senior retail leadership experience

Commercial mindset

People leadership and coaching skills

High-footfall retail environment management

Strong communication skills

Job description

Job Reference No: DG09

Email: [e-mail]

Details

We are working with a leading high street retail group looking for a Senior Area Manager to lead performance across destination retail sites.

The Senior Area Manager will be responsible for driving sales, improving operational standards, and delivering profitable growth, while supporting and developing site leadership teams.

This is a highly commercial role requiring strong leadership, retail expertise, and a focus on customer experience.

Key Responsibilities

• Drive sales performance and profitability across destination retail sites
• Lead, coach and support General Managers and site leadership teams
• Develop and deliver regional strategies and business plans
• Monitor and enhance customer service standards to improve the visitor experience
• Identify new commercial opportunities that support business growth
• Recruit, develop and manage direct reports
• Maintain strong visual merchandising and product presentation standards
• Analyse local trading conditions and competitor activity to maximise sales opportunities
• Lead and support local marketing initiatives to increase footfall
• Work closely with Operations, Property, Marketing, Buying and Merchandising teams to strengthen the brand and retail proposition
• Ensure clear and consistent communication across all sites

Catering & Visitor Experience

• Catering is an important part of our destination retail experience. In this role you will:
• Drive catering sales and profitability across sites
• Support local initiatives and menu development to enhance the customer offer
• Ensure catering facilities are well presented and commercially optimised
• Maintain full compliance with food safety and regulatory requirements

What We’re Looking For

• Senior retail leadership experience, ideally in multi‑site or destination retail
• A strong commercial mindset with a track record of delivering sales growth
• Excellent people leadership and coaching skills
• Experience managing high‑footfall retail environments

Strong communication and stakeholder management abilities

A passion for customer experience and retail standards

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