Senior App Growth & Subscriptions Marketer

Immediate Media Co.; Greater London; Hybrid; GBP 24,000 - 40,000; Full time

Benefits offered by this job

25 days holiday + birthday

Flexible / hybrid working

Cycle to work scheme

Enhanced family policies

Pension plans and Life Assurance

Wellbeing programs

Job summary

Immediate Media Co. is seeking a Senior Marketing Executive to drive growth for its app portfolio, focusing on Food and Entertainment brands. You will lead acquisition, ASO, and monetisation efforts, collaborating with Product, Tech, Brand, and Data teams to optimise campaigns and spend.

The role demands strategic, data-driven marketing leadership, with hands-on experience in app ecosystems, measurement, and cross-functional delivery. Hybrid working and a supportive culture are offered.

Qualifications

• Proven experience planning and delivering multi-channel digital marketing campaigns.
• App marketing experience and ASO fundamentals are a plus.
• Strong understanding of the customer funnel and conversion optimization.
• Experience with analytics tools (AppsFlyer or similar) to track performance.
• Ability to translate data into actionable recommendations.
• Excellent communication and cross-functional coordination.

Responsibilities

• Plan and deliver multi-channel app marketing campaigns to drive subscription growth across channels (paid social, PPC, ASO, CRM).
• Coordinate with Product, Tech, Brand, Design, and CRM teams to align campaigns with strategy.
• Brief design teams to produce assets for Good Food and Radio Times apps and maintain brand tone.
• Support ASO as part of the channel mix; manage keyword strategy and metadata testing.
• Use analytics to monitor performance and provide actionable insights.
• Run experiments to improve conversion and visibility across paid and app store channels.
• Support subscriber LTV and CAC optimization across App Store, Google Play and web checkout.
• Develop knowledge of platform developments (Apple, Google, AppsFlyer) and share insights.

Skills

Digital marketing

App marketing

Campaign planning

Analytics & data

Cross-functional collaboration

Communication

Tools

AppsFlyer

App Store Connect/Google Play Console

ASO tools

Job description

Immediate Media Co. is seeking a Senior Marketing Executive to drive growth for its app portfolio, focusing on Food and Entertainment brands. You will lead acquisition, ASO, and monetisation efforts, collaborating with Product, Tech, Brand, and Data teams to optimise campaigns and spend.

The role demands strategic, data-driven marketing leadership, with hands-on experience in app ecosystems, measurement, and cross-functional delivery. Hybrid working and a supportive culture are offered.