Senior Analytics & CRO Lead - DTC Europe

iFIT; United Kingdom; Remote; GBP 70,000 - 100,000; Full time

Job summary

iFIT is seeking a Senior Analyst, Digital Analytics & Experimentation to own conversion and customer journey across NordicTrack and ProForm sites in Europe. You will identify where the journey breaks, prove improvements with testing, and quantify impact on revenue.

You’ll report to the Head of DTC Europe and own outcomes. You will drive a durable testing culture, prioritise test ideas, and collaborate with Marketing, Inside Sales and Digital Product to scale learnings across six sites and

Qualifications

• Bachelor’s in a quantitative field, business, marketing, or related.
• 5+ years in analytics, CRO or product analytics, incl 3 in ecommerce or subscription businesses.
• Hands-on SQL on a data warehouse; Snowflake strongly preferred.
• Proficient with AI tools for analysis and validation of outputs.
• GA4 and a session-replay or digital experience tool (FullStory or similar).
• Experience with an A/B testing platform (Kameleoon/AB Tasty/Optimizely).
• Clear written and verbal English communication for executives.
• Authorized to work in the UK without sponsorship.

Responsibilities

• Map the journey from first visit through purchase and subscription across six sites.
• Identify drivers of conversion and blockers at each level and markets.
• Link symptoms to causes using GA4 and FullStory.
• Diagnose performance changes by traffic source and funnel step.
• Explain movements vs LY with causal reasoning, not just numbers.
• Document KPI definitions to ensure a single source of truth.
• Turn results into learnings and recommendations for the team.

Skills

Analytics leadership

A/B testing

SQL

Data storytelling

Education

Bachelor’s degree in a quantitative field

Tools

Snowflake

Kameleoon

AB Tasty

Optimizely

VWO

Job description

iFIT is seeking a Senior Analyst, Digital Analytics & Experimentation to own conversion and customer journey across NordicTrack and ProForm sites in Europe. You will identify where the journey breaks, prove improvements with testing, and quantify impact on revenue.

You’ll report to the Head of DTC Europe and own outcomes. You will drive a durable testing culture, prioritise test ideas, and collaborate with Marketing, Inside Sales and Digital Product to scale learnings across six sites and