Senior Digital Analytics & CRO Lead, EU DTC Growth

iFIT; Wakefield; On-site; GBP 70,000 - 100,000; Full time

Job summary

iFIT is hiring a Senior Analyst, Digital Analytics & Experimentation to own conversion and the customer journey across NordicTrack and ProForm sites in Europe. You’ll identify where journeys break, prove what works through testing, and assign revenue impact to improvements.

You’ll report to Head of DTC Europe and shape six sites across four markets and two brands. You’ll own analytics for the customer journey, run a rigorous CRO program, and build a testing culture with clear KPI definitions and

Qualifications

• Bachelor’s in a quantitative field, business, marketing, or a related field.
• 5+ years in analytics, CRO or product analytics, at least 3 in ecommerce, DTC or subscription businesses, including 2+ years running a statistically rigorous A/B testing programme.
• Hands-on SQL on a data warehouse; Snowflake strongly preferred.
• Proficient with AI tools for analysis, and able to validate everything produced.
• GA4 and a session-replay or digital experience tool (FullStory or similar).
• Hands-on experience with an A/B testing platform, Kameleoon ideally (or AB Tasty, Optimizely, VWO).
• Solid experiment statistics: power, MDE, significance, testing on low traffic.
• A track record of sizing opportunities in revenue and building business cases that held up.
• Clear, concise communication in English, in writing and in front of senior leadership.
• Authorized to work in the UK without sponsorship.

Responsibilities

• Map the journey from first visit to purchase and subscription at every level: homepage, landing pages, category pages, on-site search, PDP, cart and checkout.
• Find what drives conversion and what blocks it at each level, by market and brand, and tell where to optimise first.
• Use GA4 and FullStory to link symptoms to their causes and diagnose performance changes by traffic source, product and funnel step.
• Explain movements vs LY with causes, not just numbers and ensure one source of truth for KPI definitions.
• Read web and Inside Sales as one journey and keep a shared KPI glossary for the team.
• Run the testing program end to end: hypothesis, design, QA, readout and decision.

Skills

Analytics

SQL

A/B testing

Communication

Education

Bachelor’s in a quantitative field

Tools

Snowflake

Kameleoon

Job description

iFIT is hiring a Senior Analyst, Digital Analytics & Experimentation to own conversion and the customer journey across NordicTrack and ProForm sites in Europe. You’ll identify where journeys break, prove what works through testing, and assign revenue impact to improvements.

You’ll report to Head of DTC Europe and shape six sites across four markets and two brands. You’ll own analytics for the customer journey, run a rigorous CRO program, and build a testing culture with clear KPI definitions and