Marketing Manager - B2B - Up to £60K

Salt; Greater London; Remote; GBP 50,000 - 60,000; Full time

Job summary

A leading company in the influencer SaaS sector is seeking a Marketing Manager to lead their UK market strategy. The role involves driving brand awareness, partnerships, and lead generation while collaborating with global teams. Ideal candidates will have strong B2B marketing experience and a valuable network in the UK influencer landscape.

Qualifications

• 3-4 years' experience in B2B marketing, ideally in Influencer Marketing or SaaS.
• Strong understanding of the UK influencer marketing & media landscape.

Responsibilities

• Own and execute the UK marketing strategy in collaboration with global teams.
• Drive brand awareness and thought leadership in the UK influencer marketing space.
• Manage PR initiatives and community engagement.

Skills

B2B Marketing

PR

Brand Management

Lead Generation

Content Marketing

Job description

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Location: Remote (Expenses paid for trip to Paris once a month)

Salary: Up to £60K + bonus + bens

Role:

I am working with a market-leading influencer SaaS organisation that empowers marketing professionals to enhance their brand communication strategies. Trusted by top-tier enterprise clients such as Disney, Netflix, Uber, and Coca-Cola. They are on the hunt for a Marketing Manager to take ownership of their UK market strategy covering brand awareness, partnerships, lead generation, PR, and events.

Responsibilities:

• Own and execute the UK marketing strategy in collaboration with global teams.
• Drive brand awareness, credibility, and thought leadership in the UK influencer marketing space.
• Lead localised campaigns, including content, PR, partnerships, events, and digital initiatives.
• Support sales teams with lead generation activities and impactful marketing materials.
• Build relationships with UK media, influencer agencies, and industry partners.
• Manage PR initiatives, partnerships, and community engagement to strengthen market presence.
• Track and optimise campaign performance against key KPIs.

Requirements:

• 3-4 years’ experience in B2B marketing with a background centered around PR and brand management, ideally within the Influencer Marketing, SaaS, or MarTech space.
• Comfortable in a startup/scale-up environment, wearing multiple hats and driving projects independently.
• Experience nurturing and generating partnerships, working on lead generation and content marketing campaigns.
• Strong understanding of the UK influencer marketing & media landscape with a valuable network of contacts.
• Ability to develop successful and engaging marketing collateral such as case studies, white papers, and reports.
• Commercially minded, with a growth and performance-driven approach.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Project Management

• Industries

  Marketing Services, Software Development, and Advertising Services

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