Senior Advertising Strategist

Reach Logistics; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

Join a dynamic team as a Senior Advertising Strategist in London, where you will drive the performance of top brands on Amazon and other marketplaces. This role involves hands-on execution and optimization of SEM campaigns, collaborating closely with clients to provide insights and strategies that exceed their expectations. You will be part of an innovative company that values data-driven decision-making and fosters a culture of teamwork and creativity. With opportunities for professional growth and a supportive work environment, this position is perfect for those looking to make a significant impact in the ecommerce industry. If you are passionate about advertising and thrive in a fast-paced setting, this is the role for you.

Benefits

28 days Holiday (increasing to 32 after each year of service)

Competitive salary

RSUs (Restricted Stock Units)

Hybrid working (2-3 days a week in the office)

Private Medical Insurance + gym discounts

Free breakfast and snacks in the office

Enhanced Pension Scheme

Enhanced Maternity and Paternity leave and pay

Regular company socials

Nursery Scheme

Qualifications

• 4+ years in SEM, preferably in an agency setting.
• Experience with AdWords and Amazon sponsored Ads is essential.

Responsibilities

• Execute and optimize SEM accounts and campaigns across various platforms.
• Analyze and report on campaign performance to drive revenue.

Skills

Search Engine Marketing

Analytical Skills

Communication Skills

Attention to Detail

Data Interpretation

Education

2:1/1st degree or above

Tools

Google Analytics

Excel

PowerPoint

Job description

Senior Advertising Strategist

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Location: London, UK
Time Type: Full time
Posted on: Posted 17 Days Ago
Job Requisition ID: R-101154

Job Description:

Pattern is a leading ecommerce accelerator headquartered in the Silicon Slopes tech hub in Utah, with offices in Asia, Australia, Europe, Middle East, and North America. Named one of the fastest growing companies in the US by Inc. 5000, Pattern has made its mark in the industry as one of Utah’s newest unicorns valued at $2 Billion. Some of the biggest consumer brands like Pandora, North Face and IceBreaker trust Pattern with their business. Pattern recruits talent from top tech companies including Amazon, Apple, Google, eBay, Oracle, and Adobe and hires the best of the best.

Pattern is expanding, and we are looking for a Senior Advertising Strategist to join our European Team in London to support the scaling of the business by driving the performance of the brands we represent on Amazon and other Marketplaces.

What is the day in the life of a Senior Advertising Strategist?

• Hands-on execution and optimisation of SEM accounts
• Test, scale and optimise campaigns in Amazon Ads and other retail media and other channels including but not limited to Google Ads, Meta, Instagram and Tiktok Ads and Affiliates.
• Analyse and optimise existing campaigns including campaign structure, keyword research, negative keywords, bid adjustments, creating new campaigns, writing compelling ad copy, audience targeting and any other optimisation required to drive revenue and sales.
• Ongoing management of monthly budgets across client accounts
• Communicating with clients via email, calls and face to face meetings to provide insights
• Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
• Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
• Deliver weekly, monthly, yearly reporting in line with Pattern’s reporting framework
• Competitor analysis
• Work closely with the SEO and Analytics teams to drive integrated strategy and insights
• Provide specialist SEM advice to Pattern team and feeding into consulting projects as required

What will I need to thrive in this role:

• Minimum of 4+ years’ experience in a hands-on Search Engine Marketing role, preferably within an agency
• 2:1/1st degree or above
• Excellent verbal and written communication skills
• Experience executing campaigns across SEM (including AdWords, Amazon sponsored Ads)
• Experience executing remarketing, prospecting and paid social campaigns is a bonus
• Excellent attention to detail
• Analytical with an eye for insights
• Proficient in Excel, PowerPoint, Google Analytics and data interpretation
• Experience working with retail/ecommerce clients (desirable)

We are looking for individuals who are:

• Game Changers - Someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
• Data Fanatics - Someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
• Partner Obsessed - Someone who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
• Team of Doers - Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

• An initial phone interview with Pattern’s talent acquisition team.
• An interview with a hiring manager.
• A 2nd stage interview with a case study in the form of presentation.
• A 3rd stage interview with a VP.
• A final interview with the European General Manager.

How can I stand out as an applicant?

• Be clear, concise, and specific when explaining a point (STAR model and answer first are the suggested frameworks)
• Be prepared to talk about professional accomplishments with specific data to quantify examples
• Be ready to talk about how you can add value and be the best addition to the team
• Focus on mentioning how you would make a difference at Pattern
• Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce accelerator industry! We are a company full of talented industry experts that evolves quickly and often, we set big goals and work tirelessly to achieve them, and we love our Pattern family. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:

• 28 days Holiday (increasing to 32 after each years of service)
• Competitive salary
• RSU’s (Restricted Stock Units)
• Hybrid working (2-3 days a week in the office)
• Private Medical Insurance + gym discounts
• Free breakfast and snacks in the office
• Enhanced Pension Scheme
• Enhanced Maternity and Paternity leave and pay
• Regular company socials
• Nursery Scheme

Reach is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.