Manager, Activation

WPP Media; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision care

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Solutions is seeking a Senior Manager, Activation to lead campaign management and data-driven optimization across a portfolio of priority clients. You will oversee high-spend campaigns, steer testing strategies, and drive AI-enabled measurement to improve performance while collaborating with commercial teams for KPI attainment.

You will act as the primary contact for major campaigns, manage escalation of issues, and guide Campaign Management Executives toward growth and development in

Qualifications

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous.
• Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
• Proficiency in Excel and analytical skills; willingness to learn key business systems.
• A data-driven and performance-focused programmatic expert.

Responsibilities

• Campaign autonomy and ownership for a portfolio of priority clients, overseeing high-spend campaigns.
• Directs testing strategy and oversees complex multi-variant tests, driving AI-driven measurement solutions.
• Acts as primary contact for major agency campaigns and ensures KPIs are met with commercial teams.
• Provides expert troubleshooting and leads automation initiatives to resolve complex campaign issues.
• Manages monetization and billing procedures, ensuring financial efficiency while guiding Campaign Management Executives.

Skills

Advertising ops

Programmatic trading

Campaign management

DSPs exposure

Excel

Analytics

Communication

Data-driven

Collaboration

Independent initiative

Tools

DSP/SSP platforms

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About WPP Media Solutions - A Leading WPP Media Brand

Our proprietary, opt-in media solutions give clients access to unique advantages and cutting-edge capabilities. Through a single point of access to addressable media, we've built on premium inventory and leveraged universal customer signals.

We enable cross-channel storytelling, cross-platform AI optimization, and robust business impact measurement to maximize campaign effectiveness.

The Senior Manager, Activation at WPP Media Solutions is pivotal in ensuring service excellence in campaign activation, managing a specific segment of agency operations, and working closely with the Activation Associate Director to meet business objectives. This role involves comprehensive campaign management, serving as the primary contact for a subset of agency campaigns, and delivering operational services to internal teams. The Senior Manager also supports the fulfilment of KPIs, acts as the escalation point for campaign issues, oversees team workload, contributes to innovative projects, and manages Activation Executives to foster their growth and development.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Lead Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities:

Campaign Autonomy and Ownership

• Focuses on ensuring campaign management excellence for a portfolio of priority clients.
• Oversees the most critical or high-spend campaigns within their remit.
• Supervises campaign strategies to meet and exceed margin targets.
• Oversees monetization efforts and streamlines billing procedures.

Strategic Input

• Directs the testing strategy and oversees complex, multi-variant tests.
• Participates in business projects to advance WPP Media solutions.
• Provides expert recommendations for AI-driven measurement solutions.
• Leads the implementation of new processes or tools within their team.
• Formally manages Campaign Management Executives, fostering their growth and development.
• Provides strategic feedback to direct reports to drive excellence.
• Leads advanced learning sessions with key partners for the wider team.
• Manages the growth and development of Campaign Management Executives.

Stakeholder & Client Interaction

• Acts as the primary contact for a subset of major agency campaigns.
• Facilitates communication with commercial teams.
• Collaborates with Solutions Planning teams to ensure agency KPIs are met.

Problem Solving & Troubleshooting

• Applies expert troubleshooting and technical expertise to resolve complex campaign issues.
• Provides expert troubleshooting guidance using advanced reporting tools.
• Spearheads the testing and implementation of automation initiatives.

Commercial Acumen

• Supervises campaign strategies to meet/exceed margin targets.
• Oversees monetization efforts and billing procedures to ensure financial efficiency.

Experience

• Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
• Familiarity with multiple DSPs; exposure to SSPs is advantageous.
• Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
• Eagerness to expand knowledge in digital and addressable channels.
• Highly organised with excellent time-management and prioritisation skills.
• Keen attention to detail.
• Ability to manage expectations, work at a fast pace, and build strong colleague relationships.
• Proficiency in Excel and analytical skills; willingness to learn key business systems.
• A data-driven and performance-focused programmatic expert.
• Independent initiative combined with a collaborative spirit.
• Exceptional communication skills for technical and non-technical audiences.
• Ability to forge strong relationships to meet client needs.
• Problem-solving abilities with a proactive approach to challenges.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

(Please note this is a UK based role and requires individuals to have the right to work in this location).

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