Senior Acquisition Growth Architect

Dr. Martens plc; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid working

Welcome free pair of Docs

Buy as you Earn Share scheme

65% off Docs

50% off Accessories

Pension Scheme through Aviva

Life Assurance

25 Days Annual Leave + Bank Holidays

Private healthcare

2 paid volunteer days per year

Job summary

Dr. Martens plc is seeking a Senior Manager Acquisition Growth & Optimisation to lead the intelligence, audience and experimentation engine at the top of the customer funnel.

You will partner with Brand, Product, Customer Experience, Retention, Finance, Technology and Data & Analytics to deliver insight‑led growth across markets. You’ll own global audience strategy, drive high‑value customer acquisition, and embed test‑and‑learn, suppression governance and incrementality‑based measurement to

Qualifications

• Deep experience developing and activating audience strategies across paid and organic channels.
• Strong ability to interpret consumer and performance data and act on insights.
• Proven track record in driving acquisition, conversion and customer quality.
• Experience leading cross‑functional teams in global contexts.
• Experience with experimentation, testing roadmaps and AI‑driven optimisation.

Responsibilities

• Identify and prioritise acquisition opportunities across channels, audiences and markets.
• Define and own global audience strategy with segmentation frameworks.
• Improve CAC, conversion and LTV through optimisation and measurement.
• Lead testing programmes and translate data into actionable commercial recommendations.
• Collaborate with Markets and cross‑functional teams to align global strategy with local execution.

Skills

Audience segmentation

Data interpretation

Performance optimization

Global leadership

Testing & AI

Job description

Dr. Martens plc is seeking a Senior Manager Acquisition Growth & Optimisation to lead the intelligence, audience and experimentation engine at the top of the customer funnel.

You will partner with Brand, Product, Customer Experience, Retention, Finance, Technology and Data & Analytics to deliver insight‑led growth across markets. You’ll own global audience strategy, drive high‑value customer acquisition, and embed test‑and‑learn, suppression governance and incrementality‑based measurement to