Senior Account Manager (Digitally focussed)

Workhousemarketing; United Kingdom; Hybrid; GBP 32,000 - 48,000; Full time

Job summary

Workhouse is seeking a Client Services professional to join our team, working on a key account in close collaboration with the Account Director. The role focuses on digital campaigns, data-driven decision making, and building strong client relationships in a print-to-digital environment.

You will own the digital dimension, help migrate offline promotions online, and lead campaigns end-to-end with our delivery teams. Regular meetings at Manchester and Ribchester offices are expected.

Qualifications

• Around 3–5 years' experience in marketing or advertising agency.
• Genuinely digitally focused; comfortable with data and spreadsheets.
• Strong campaign planning and delivery skills across a broad marketing remit.

Responsibilities

• Support Account Director in meetings and turn discussions into briefs and actions.
• Own the digital dimension of the client's marketing activity: email campaigns, migration of offline promotions into digital formats, and social channels.
• Lead fronting the client's intranet-style platform that holds a large amount of promotion data.
• Contribute to the client's website, including landing pages and ad unit capability, and participate in ongoing improvements.
• Plan and deliver digitally-led campaigns end to end with Workhouse's project managers and delivery team.
• Build working relationships with client stakeholders so recommendations carry weight and momentum is maintained.
• Develop knowledge of the client's business to support well-informed campaign recommendations.
• Provide continuity when the Account Director is unavailable.

Skills

Digital marketing

Campaign planning

Stakeholder management

Data-driven

Tools

Intranet platform

Excel

Job description

Reports to: Account Director
Location: Workhouse Ribchester office (3 days/week) and the client's Manchester head office (1–2 days/week)
Team: Client Services — key account team

The Opportunity

This is a great opportunity to join Workhouse's Client Services team, working on one of our well-established client accounts in a close, collaborative partnership.
The account is led by our Account Director. This is a genuine growth opportunity: the successful candidate will work closely alongside them, learning the business, its needs and its people, and building strong relationships directly with the client, with real scope to take on increasing responsibility across the account as that experience builds.

About the Account

The team supporting this account is close-knit and hard-working, and has historically been strongly print-focused. A growing share of activity is now moving into digital channels, which is the gap this role is designed to fill.

Key Responsibilities

• Work closely alongside the Account Director, attending meetings at the client's Manchester head office and helping turn discussions into clear briefs and actions.
• Own the digital dimension of the client's marketing activity: email campaigns, the migration of existing offline/print promotions into digital formats, and social channels, alongside the wider campaign planning already underway.
• Take a leading role, working closely with developers and project managers, in fronting their intranet-style platform that holds a large amount of promotion data and is an important operational tool for them.
• Get involved with the clients new website, including its landing page-building and ad unit capability, and be part of its ongoing programme of continual improvement.
• Take responsibility for planning and delivering digitally-led campaigns end to end, working with Workhouse's project managers and internal delivery team, who provide support but look to this role to lead and take ownership.
• Build genuine working relationships with client stakeholders, including senior decision-makers, so that recommendations carry weight and activity keeps moving even when the Account Director is unavailable.
• Develop a strong working knowledge of the client's business, promotions and category over time, to support well-informed campaign recommendations.
• Provide continuity and cover for the account when the Account Director is on holiday or otherwise out of office, keeping projects moving and stakeholders informed.
• Over time, build towards a position of greater account leadership and responsibility as your experience and relationships with the client grow.

About You

This is a marketing role first and a digital specialism second, we are not looking for a performance marketer. We're looking for someone who can plan and deliver rounded marketing campaigns that increasingly happen online, and who has the presence to sit in a room with senior stakeholders and be taken seriously.

• Around 3–5 years' experience, ideally gained at a marketing or advertising agency; candidates with strong client-side, tactical marketing experience will also be considered.
• Genuinely digitally focused: comfortable with data and spreadsheets, and confident planning and delivering campaigns across digital channels (email, social, digital promotions).
• Strong campaign planning and delivery skills across a broad marketing remit, not just one channel or discipline.
• The gravitas and personality to sit alongside senior stakeholders and decision-makers.
• Someone who can take ownership, be trusted to run with things, and keep the account moving forward with confidence.
• We are as interested in capability and personality as in seniority, the title reflects the level of trust and responsibility the role carries, not a rigid experience bar.

Practical Details

The role is based primarily out of Workhouse's Ribchester office, where the rest of the account team is in five days a week, alongside one to two days a week at the client's head office in Manchester alongside the Account Director. Occasional home working (around one day a week) may be possible, but this is not a role suited to someone seeking a fixed hybrid pattern, client and team presence are central to how this account operates.