Senior Account Manager

Rollins Group; Hertford; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is looking for a results-driven Senior Sales Manager to enhance strategic relationships with major UK retailers in the hand tool and DIY sector. This role demands a strong commercial mindset and a proven track record in account management, focusing on delivering profitable growth through national retail accounts. The ideal candidate will thrive in a fast-paced environment, leveraging their negotiation and communication skills to drive sales and expand market presence. If you are passionate about tools and have a proactive attitude, this opportunity is perfect for you.

Qualifications

• 5+ years in sales/account management in hand tools or DIY retail.
• Strong relationships with UK retail buying teams are advantageous.
• Proven ability to grow national accounts and exceed targets.

Responsibilities

• Manage key national retail accounts to achieve sales targets.
• Develop and execute strategic sales plans aligned with business goals.
• Lead contract negotiations and pricing agreements.

Skills

Sales Management

Account Management

Negotiation Skills

Communication Skills

Analytical Skills

CRM Tools Proficiency

Excel Proficiency

Retail Knowledge

Customer Engagement

New Business Development

Tools

CRM Software

Reporting Software

Excel

Job description

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Reporting To: Managing Director

Summary:

We are seeking a results-driven Senior Sales Manager with proven experience in the hand tool and DIY sector. The role focuses on growing and managing strategic relationships with major UK retailers including B&Q, Screwfix, Toolstation, and Wickes. The ideal candidate will possess knowledge of the retail hardware industry, a strong commercial mindset, and a track record of delivering profitable growth through national retail accounts.

Key Responsibilities:

1. Account Management: Take ownership of key national retail accounts, maintaining and expanding relationships to achieve sales and margin targets.
2. Strategic Sales Planning: Develop and execute account strategies aligned with overall business goals.
3. Customer Engagement: Meet regularly with buyers and category managers to present new products, promotional plans, and conduct business reviews.
4. Negotiation: Lead contract negotiations, pricing, terms, and trading agreements to maximize value for both parties.
5. Sales Forecasting: Collaborate with supply chain and finance teams for accurate forecasting, planning, and stock management.
6. New Business Development: Identify opportunities for product listing expansion and securing incremental shelf space or exclusive promotions.
7. Category Insight: Monitor market trends and competitor activities; provide insights to support product development and pricing strategies.
8. Cross-functional Leadership: Liaise with internal teams (marketing, product development, logistics) to meet customer expectations.
9. Performance Reporting: Prepare and present performance reviews and sales analyses to senior leadership and clients.

Qualifications & Skills:

• Minimum 5+ years of sales or account management experience in hand tools, hardware, DIY retail, or similar sectors.
• Strong relationships with UK retail buying teams (B&Q, Screwfix, Wickes, etc.) are highly advantageous.
• Proven ability to grow national accounts and exceed revenue targets.
• Excellent negotiation, communication, and presentation skills.
• Strong commercial acumen with analytical skills in sales and forecasting.
• Comfortable working in a fast-paced, results-oriented environment.
• Proficient in Excel, CRM tools, and reporting software.
• Willingness to travel across the UK for customer meetings.
• Experience in launching new products in a retail environment.
• Passion for tools, construction, or DIY products.
• Self-starter with a proactive attitude and entrepreneurial mindset.

Additional Details:

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Sales and Business Development

Industries: Wholesale Import and Export