Senior Account Manager

Madethought

Greater London

On-site

GBP 70,000 - 90,000

Full time

14 days+

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Job summary

Made Thought is seeking a Senior Account Manager to oversee a portfolio of major creative projects. You will manage a spectrum of client relationships, drive revenue growth, and partner with Leadership and New Business to unlock long-term opportunities.

You will nurture talent within the Account Management team, balance strategic direction with rigorous delivery, and ensure excellence in client service across all Made Thought clients.

Qualifications

  • Proven experience managing large scale accounts in a creative environment.
  • Experience nurturing and growing client relationships across sectors.
  • Ability to lead by example and contribute across teams.
  • Experience developing and motivating teams to achieve potential.
  • Balance big picture with detail and prioritise workload.

Responsibilities

  • Manage projects within a portfolio worth £1–£2.5 million per year and forecast demand.
  • Grow accounts beyond initial scope and pursue ongoing opportunities.
  • Act as primary client contact with Leadership & New Business teams.
  • Lead proposal writing for larger scale projects.
  • Develop senior client relationships and support AM career growth.
  • Coach and develop Account Managers, delivering constructive feedback.

Skills

Large-scale accounts
Team leadership
Client relationships
Revenue growth
Strategic planning

Job description

As a Senior Account Manager, this role is responsible for the effective management and delivery of larger and/or more complex projects, ensuring the best creative solutions across a designated portfolio of clients are achieved in the most efficient, profitable and imaginable way for the Studio. A main responsibility of this role is for growing accounts, building a strong platform for commercial growth and best-in-class creative work. A SAM must becreatively minded and understand how to carefully balance the flexibility required of a business with creativity atits core, alongside the rigour and strong organisational skills which some of our clients can expect. You will beresponsible for nurturing strong partnerships with clients, managing their expectations accordingly, whilst alsobuilding, nurturing and inspiring talent within the Account Management team.

RESPONSIBILITIES
  • Manage a number of projects in the Studio totalling circa £1 - £2.5 million per annum. You will beresponsible for the allocation, planning forecasting and proactive management and problem solving of allprojects within your portfolio, ensuring they are set up for success from the outset.
  • Grow your accounts beyond their initial scope. You will proactively make recommendations to the AccountDirector or client.
  • Work alongside the Leadership & New Business team, becoming the key client contact and owning that relationship throughout the project and for any on-going opportunities. Escalating any issues to the AccountDirector.
  • Be accountable for writing proposals for larger scale projects, seeing guidance from the Account Directorand New Business team where required.
  • Develop Senior client relationships, understanding the client from both a personal and Studio perspective.
  • Manage both the day-to-day and longer-term career growth plans of Account Mangers within your team,providing clear and ongoing developmental feedback and support. You will run growth conversations with your team wherever necessary.
  • Be actively seen as the client escalation point for larger projects when working with more Junior membersof the AM team and have the ability to understand when further escalation to the Account Director isrequired.
  • Forecasting Studio workflow for the upcoming quarter for your projects and flagging any drastic changes tothe Account Director and resource manager.
  • Help to bridge the gap between the Client Services and Design teams by nurturing a collaborativerelationship between the two.
  • Organise your team, balancing the project needs and inspiring individuals to create their best output.
  • Have sufficient knowledge and overview of the whole Studio so that you can proactively provide solutionson people requirements for other projects, in support of your Account Management team members.
  • Advise AMs on best practice ways of working to match both internal (colleagues) and external (client)expectations.
  • Consistently look for, contribute towards and potentially lead in the implementation of improved processesand ways of working for the team.
  • Understand and support the Account Directors and Senior Account Directors in the implementation of newprocesses as required by the business.
  • Support (Junior) Account Managers in the writing of their proposals, providing approval and ensuring theyare accurate and in-line with Studio requirements.
  • Be a strong support for the Account Directors, with the ability to step up and cover some of theirresponsibilities in their absence, where needed.
  • Lead, manage and inspire a team of Account Managers, ensuring excellent quality of service is provided atall times for all Made Thought clients.
  • Be accountable for ensuring all team members are meeting the expectations required, working with theAccount Director and HR to improve performance where appropriate.
  • Help create a positive, collaborative and supportive environment, focussed on continual learning.
SKILLS & EXPERIENCE
  • Proven experience managing large scale accounts in a similar creative environment.
  • A rich portfolio of client relationships across multiple sectors, with proven experience of successfullynurturing and growing client relationships.
  • The ability to work seamlessly with others, leading by example and getting stuck in where needed.
  • Bring demonstrable experience in developing and motivating teams, supporting people to reach theirpotential.
  • Be able to balance the big picture with the detail, being able to think ahead and prioritise the workload forboth yourself and the team.
  • Be a strong problem solver who does so with diplomacy and charm, and who considers the best outcomes for both client & agency.
  • Be confident at presenting work alongside team members.
  • Have the ability to identify and manage additional revenue opportunities.
  • Have the ability to build trust within teams and inspire others.
About Made Thought

Made Thought is a like-minded collective of strategists, writers, thinkers, inventors, makers, dreamers, mavericks, rebels, connectors, instigators and igniters. We champion bold creativity and brave action underpinned by exceptional craft. From our studios in London and New York, we work with clients big and small who are open to change.

We are proud to be part of The New Standard (part of AKQA and WPP), an industry-leading collective of specialists from Made Thought, Universal Design Studio and Map Project Office.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

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