Senior Account Director

Salt; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

23 days annual leave

Private health insurance

Commission on new business

Profit share bonus

One week working from abroad

Sabbaticals

Job summary

Salt in London is seeking a Senior Account Director, Social & Influencer, to lead the agency's social and influencer work. You will own strategy, oversee campaigns from brief to delivery, and mentor a growing team.

This hybrid role offers 3 days in the office and 2 days remote, with £65k–£90k salary and a path toward Head of Social & Influencer. You'll partner with clients to expand the offering and shape the proposition.

Qualifications

• Experience leading social and influencer campaigns at senior level.
• Ability to shape social & influencer propositions and growth.
• Proven track record in managing client relationships and budgets.

Responsibilities

• Lead social and influencer strategy and campaigns from brief to delivery.
• Shape content strategies across major platforms.
• Develop reactive, culturally relevant ideas and content.
• Identify opportunities to grow social activity within client relationships.
• Advise PR teams on integrating social, creators and influencers into campaigns.
• Build senior client relationships and champion the value of social & influencer.
• Upskill the agency and develop social capabilities within the team.
• Lead, mentor and inspire a growing team.

Skills

Social & influencer marketing

Team leadership

Strategic thinking

Campaign management

Client advisory

Creativity

Tools

TikTok

Instagram

Facebook

Job description

Want to build a social & influencer offering your way, with the autonomy to shape the team, the work and its future direction? This could be the opportunity.

Job Title: Senior Account Director, Social & Influencer

Salary: £65,000 to £90,000

Location: London

Work Pattern: Hybrid, 3 days in the office, 2 days WFH

About the Company

Our client is an independent, award-winning creative communications agency working with major global brands. They combine earned media, cultural insight, creativity and strategy to create work designed to get people talking. It's a collaborative environment where creativity isn't confined to the creative department. Everyone is expected to contribute ideas and have an impact.

The Role

This is more than a Senior Account Director role. It's an opportunity to become the senior social and influencer specialist within the agency and help shape what the proposition becomes. You'll lead existing social and influencer work, develop the team's capabilities and identify opportunities to expand the offering across existing clients. Longer term, there's genuine scope to build a specialist team and progress towards a Head of Social & Influencer position.

Key Responsibilities

• Lead social and influencer strategy and campaigns from brief through to delivery
• Shape content strategies across TikTok, Instagram, Facebook and emerging platforms
• Develop culturally relevant, reactive creative ideas and content
• Identify opportunities to grow social and influencer activity within existing client relationships
• Advise PR teams on how social, creators and influencers can strengthen wider earned campaigns
• Build trusted senior client relationships and confidently champion the value of social and influencer
• Help upskill the wider agency and develop its social and influencer capabilities
• Lead, mentor and inspire a growing team
• Support pitches and longer-term new business development
• Define KPIs, assess performance and turn results into actionable recommendations
• Oversee budgets, resourcing and profitability
• Remain hands‑on with ideas, creative thinking and copy when needed

About You

• You live and breathe social and influencer marketing
• You're operating at Senior Account Director level or above
• You have experience leading people and developing teams
• You combine strategic thinking with a willingness to get stuck into the work
• You understand how brands can use creators, influencers and social platforms effectively
• You're comfortable advising and challenging senior clients
• You can spot organic growth opportunities without needing to be a traditional salesperson
• You're creatively minded and want to contribute ideas, not simply manage delivery
• You have the presence and energy to champion social and influencer across an agency

Nice to Haves

• Experience within a social, influencer or creative PR agency
• FMCG and drinks experience
• Experience helping build or grow a social and influencer capability
• A strong understanding of talent and creator relationships
• Experience working on integrated earned, social and influencer campaigns

Benefits

• 23 days' annual leave, plus your birthday and mental health days, rising to 25 days after two years
• Christmas and New Year office closure
• Flexible working hours
• 7% commission on qualifying new business you bring in
• Annual profit share bonus
• Private health insurance
• ClassPass contribution
• One week working from abroad each year
• Paid sabbaticals at five and ten years
• Additional day off when moving house, subject to approval

Why would you want to join/do the job?

Because this is a genuine build opportunity. You'll have senior backing to establish a stronger social and influencer proposition, while already having clients, work and an existing team to build from. The ambition is to grow the capability significantly, and the person joining will have substantial influence over what that looks like. If you've developed your expertise inside an established agency and are now thinking, "I'd do this differently if it were mine", this is an opportunity to put that thinking into practice without starting from zero.

*Rates depend on experience and client requirements