Account Director

Socially Powerful; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work 3 days

25 days annual leave

Office gym

Pet-friendly office

Wellbeing programme

Annual company trip abroad

Team socials

Annual learning & development budget

Professional development

Growth opportunities

Job summary

Socially Powerful is seeking an Account Director to lead a portfolio of high-profile client accounts and drive end-to-end influencer marketing campaigns. You will collaborate across departments, present strategic recommendations and own client relationships as a trusted advisor.

You’ll mentor junior teammates while contributing to the growth of the agency, with hybrid work and an emphasis on delivering impactful results for global brands in beauty, tech and FMCG.

Qualifications

• 5+ years in account management or client servicing at an agency or brand.
• Passion for influencer marketing and social media strategy.
• Proven ability to upsell, present strategic ideas, and lead campaigns.
• Strong organizational and communication skills with cross-team collaboration.

Responsibilities

• Lead and manage a portfolio of strategic client accounts.
• Develop proposals, pitches and influencer-led campaign ideas.
• Build client relationships, translate objectives into briefs and influencer selections.
• Oversee multiple campaigns, track progress and propose solutions.
• Mentor junior team members and support their development.

Skills

Account management

Influencer marketing

Strategic recommendations

Client relationship building

Leadership / line management

Project management

Presentation skills

Job description

Introduction

Socially Powerful is a global social media marketing agency offering bespoke, end-to-end services to our clients. Our rapidly growing team of creatives, strategists, designers, editors and account managers work together to create impactful content for our list of global brands, covering FMCG, fashion, beauty, and tech. Our agency is seeking an enthusiastic individual to join our Accounts team and work to deliver exceptional campaigns with our current and forthcoming clients.

About the role

Account Management sits at the heart of the agency, and as an Account Director, you'll work collaboratively across every department while partnering with a range of client-side stakeholders. You'll independently lead some of our largest and most strategic client accounts, becoming a trusted advisor and primary point of contact.

We're looking for a driven and commercially minded individual with a genuine passion for influencer and social media marketing who is ready to take the next step in their career. In this role, you'll lead a diverse portfolio of clients across sectors such as beauty, technology and FMCG, overseeing the end-to-end delivery of integrated influencer marketing campaigns.

Alongside managing client relationships and campaign delivery, you'll play an important role in developing and mentoring junior team members, helping them build their skills and grow into well-rounded marketing professionals while contributing to the continued success of the wider team.

Required Skills & Experience

• 5+ years of experience working either in-house at a brand or within an agency client servicing role, managing high-profile clients and complex campaigns.
• A genuine passion for influencer marketing, social media and the evolving digital landscape.
• Proven experience identifying growth opportunities, upselling ideas to clients, and confidently presenting strategic recommendations to stakeholders at all levels.
• Exceptional organisational skills, with the ability to independently manage multiple campaigns and projects to a high standard in a fast-paced environment while maintaining strong attention to detail.
• Calm and solutions-focused under pressure, with the ability to navigate challenges and resolve problems in a logical and efficient way.
• Excellent communication and relationship-building skills, with the ability to tailor your approach and build trusted relationships with internal teams, clients and external stakeholders.
• Experience collaborating with integrated agency teams and participating in wider agency meetings to deliver effective, joined-up campaigns.
• Strong project management skills, with demonstrable experience prioritising and managing an evolving workload while meeting deadlines.
• Proven experience leading sizeable client accounts, coordinating teams across Account Management, Planning and Strategy to deliver impactful campaigns.
• Previous line management experience, with a track record of coaching, developing and supporting junior team members to grow their skills and confidence.

Key Responsibilities

• Responding to client briefs, coordinating members of the accounts team to develop bold and effective creatives that are informed by competitive and consumer trends to help achieve clients’ campaign objectives.
• Writing clear and impactful proposals and crafting persuasive pitches to bring to life our strategy, creatives, and recommendations.
• Building a rapport with clients to gain a thorough understanding of their business and objectives, translating this into a client briefing form and ensuring that all requirements are reflected in influencer selection and throughout the content creation process.
• Oversight of multiple campaigns simultaneously, liaising with your campaign teams constantly to stay up to date on the progress of each campaign and flagging any concerns or potential issues to the team as soon as possible, alongside suggested solutions.
• Sharing clear and thorough updates and reporting with clients regularly over email, phone calls and face-to-face meetings, while providing recommendations and expertise at every stage of the campaign.
• Presenting clearly and confidently to key stakeholders in pitches, kick-off meetings and post-campaign analysis meetings.
• Involvement in new business representing account management as part of the pitch team.
• Continual forward-thinking and proactive ideation of additional activity that Socially Powerful could propose to clients, based on a detailed knowledge of their business, objectives and upcoming focuses.
• Building strong relationships with your clients and harnessing your entrepreneurial spirit to proactively unlock routes to grow the accounts you lead.
• Acting as a mentor and manager for junior team members, facilitating their learning and development, aiding their professional growth into well rounded marketeers.
• Hybrid working with 3 office days required
• 25 days paid annual leave per year
• Free-to-use office gym
• Pet-friendly office
• Employee wellbeing/assistance programme
• Annual company trip abroad (based on meeting revenue targets)
• Summer & Christmas parties, plus regular team and company-wide socials
• Company social football team
• Annual learning & development budget
• Professional development and growth opportunities
• Opportunity to work in a dynamic and growing agency