Search Marketing Specialist

JR United Kingdom; Stockport; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading agency in the healthcare sector is looking for a Paid Media Executive to develop and manage localised media campaigns. This hands-on role involves working with multiple platforms and offers substantial opportunities for professional growth. Candidates with a strong background in paid media and a passion for digital marketing will thrive in this environment, where employee development is a top priority.

Qualifications

• Experience working with paid search and paid social channels.
• Knowledge of digital marketing channels, especially local campaigns.
• Ability to manage and optimize advertising accounts.

Responsibilities

• Deliver localised paid media campaigns across various platforms.
• Manage performance and ensure budgets align with spend.
• Provide feedback and insights on campaign performance.

Skills

Paid Media Management

Campaign Performance Analysis

Digital Marketing Channels

Creative Strategy

Landing Page Optimization

Education

Experience as Paid Media Executive or Associate

Tools

Google Analytics 4 (GA4)

Google Search Console

Google Tag Manager

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM, and email.

Employee development is seen as core to their success – so this is a good chance to learn new skills and brush up on existing ones. Additionally, as a startup, they offer a great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Provide feedback on campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing, and optimising accounts.
• Knowledge of GA4, Google Search Console, and Google Tag Manager.
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

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