Search Marketing Specialist

JR United Kingdom; Liverpool; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading digital growth agency in healthcare is seeking a Paid Media Executive for managing localised media campaigns. This hands-on role offers opportunities for growth and development within a collaborative environment. Ideal candidates will have experience in both paid search and social media strategies, alongside a keen sense of digital marketing trends.

Benefits

Work-life balance

Remote work opportunities

Qualifications

• Experience as a Paid Media Executive or Associate managing accounts is required.
• Knowledge in digital marketing channels, especially local campaigns is essential.
• Exposure to creative strategy and landing page structures needed.

Responsibilities

• Deliver localised paid media campaigns across various platforms, including Google and Meta.
• Manage campaign performance and optimize budgets according to KPIs.
• Lead campaign launches and provide actionable insights on performance trends.

Skills

Paid search

Paid social

Campaign performance analysis

Creative strategy

Tools

GA4

Google Search Console

Google Tag Manager

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Provide feedback on campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
• Knowledge of GA4, Google Search Console and Google Tag Manager.
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

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