Search Marketing Specialist

JR United Kingdom; Bradford; Remote; GBP 25,000 - 35,000; Full time

Job summary

A leading digital growth agency in the healthcare space seeks a Paid Media Executive to join their expanding team. This hands-on role involves managing localised media campaigns across various platforms, providing a great opportunity for professional development and skill enhancement in a supportive startup environment. Work-life balance and remote work options are encouraged.

Benefits

Great work-life balance

Opportunity for remote work

Employee development programs

Qualifications

• Experience as a Paid Media Executive or Associate managing accounts.
• Knowledge of Google Analytics and Tag Manager.
• Familiarity with local campaign strategies.

Responsibilities

• Deliver paid media campaigns across multiple platforms.
• Manage performance, ensuring budgets match spending.
• Provide insights based on campaign performance.

Skills

Experience in Paid Media

Knowledge of GA4

Experience in Paid Search

Experience in Paid Social

Creative Strategy Understanding

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Feedbackon campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
• Knowledge of GA4, Google Search Console and Google Tag Manager
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.