Search Marketing Specialist

JR United Kingdom; Chester; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading digital agency is seeking a Paid Media Executive to drive localised media campaigns across various platforms. This hands-on role offers significant growth potential within a supportive environment focused on employee development and innovation in paid media strategies. Candidates will benefit from opportunities to learn new skills and enjoy a flexible work-life balance in a growing startup atmosphere.

Benefits

Flexible Work Arrangements

Employee Development Opportunities

Work-Life Balance

Qualifications

• Experience managing paid media accounts; optimizing performance.
• Knowledge of digital marketing channels, especially local campaigns.
• Experience with creative strategy and landing page structures.

Responsibilities

• Deliver localised paid media campaigns across multiple platforms.
• Manage performance across accounts, aligning with budgets and KPIs.
• Lead campaign launches for new clients, including setup and tracking.

Skills

Paid Media Management

Performance Optimization

Campaign Analysis

Ad Copy Creation

Digital Marketing Tools

Tools

GA4

Google Search Console

Google Tag Manager

Job description

Social network you want to login/join with:

We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new skills and brush up on existing ones. Additionally, as a startup, they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and acquire new skills.

The Paid Media Executive will play a key role in delivering localised media campaigns across paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay updated with new technology and opportunities to innovate in paid media.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and KPIs.
• Provide feedback on campaign performance, trends, and insights to the team.
• Lead campaign launches for new clients, promotions, and services, including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes to increase engagement and performance.
• Complete monthly and quarterly audits and implement key recommendations.
• Troubleshoot technical issues with support teams.

Requirements for a Paid Media Executive:

• Experience as a Paid Media Executive or Associate, managing and optimising accounts.
• Knowledge of GA4, Google Search Console, and Google Tag Manager.
• Experience with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to improve campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media, and marcomms industries.