Search Marketing Specialist

JR United Kingdom; Telford; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A digital growth agency in the healthcare sector is seeking a Paid Media Executive to manage and optimize local media campaigns across various digital platforms such as Google and Meta. This role offers opportunities for skill development, a great work-life balance, and potential for growth within a rapidly expanding company.

Qualifications

• Experience in managing and optimizing paid media accounts.
• Knowledge of digital marketing channels, especially local campaigns.
• Exposure to both paid search and paid social channels.

Responsibilities

• Deliver localized paid media campaigns across multiple platforms.
• Manage performance and optimize budgets against KPIs.
• Lead campaign launches and implement creative refresh strategies.

Skills

Google Analytics 4

Paid Search

Paid Social

Creative Strategy

Landing Page Optimization

Tools

Google Search Console

Google Tag Manager

Job description

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We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth.

You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows.

As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email.

Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.

The role

This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way.

The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.

The role of a Paid Media Executive:

• Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
• Stay apprised with new technology and opportunities to further our innovation in the paid media space.
• Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
• Feedbackon campaign performance, trends, and actionable insights to the team.
• Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
• Implement creative and ad copy refreshes that lead to increased engagement and performance.
• Complete monthly and quarterly audits and execute on key recommendations.
• Troubleshoot technical issues with support teams.

A Paid Media Executive should have:

• Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
• Knowledge of GA4, Google Search Console and Google Tag Manager
• Experience working with both paid search and paid social channels.
• Experience with creative strategy and landing page structures to enhance campaign performance.
• Exposure to digital marketing channels, especially local campaigns.

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