Search Marketing Manager

Searchability®; England; Hybrid; GBP 45,000 - 52,000; Full time

Benefits offered by this job

Salary up to £52k

Hybrid work—Fridays from home

Ownership of Paid Search strategy

Fashion/eCommerce environment

Room for new ideas and measurable ROI

Job summary

Searchability is seeking a Paid Search Manager in Cheshire with hybrid working (4 days onsite, Fridays remote). You will own paid search campaigns across Google Ads, Shopping and Performance Max to drive traffic, conversions and revenue for a fashion and retail business.

You will optimise budgets, bidding and strategy, analyse data in GA4, and collaborate with marketing and ecommerce teams to hit commercial goals and ROAS targets.

Qualifications

• Experience managing paid search campaigns in ecommerce/retail.
• Hands-on expertise with Google Ads including Shopping and Performance Max.
• Budget management aligned to commercial KPIs.
• GA4 knowledge and conversion-tracking / attribution experience.
• Merchant Center and product feed optimization knowledge.

Responsibilities

• Manage and optimise Google Ads campaigns across Search, Shopping and Performance Max.
• Develop Paid Search strategies focused on customer acquisition, revenue and ROAS.
• Monitor budgets, bidding strategies and overall performance.
• Analyse campaign data using GA4 and Google Ads to identify opportunities for improvement.
• Conduct keyword research, competitor analysis and ongoing testing.
• Collaborate with marketing/ecommerce to align campaigns with business goals.
• Produce regular performance reports with insights and recommendations.

Skills

Paid Search Mgmt

Google Ads

Shopping & PMax

Budget mgmt

GA4 analysis

Conversion tracking

ROAS focus

Independent worker

Tools

Google Merchant Center

Job description

PAID SEARCH MANAGER

• Salary up to £45k-£52k DOE
• Based in Cheshire
• Hybrid working – 4 days onsite, Fridays working from home
• Opportunity to take ownership of Paid Search campaigns for a growing fashion and retail business

ABOUT THE CLIENT

We're working with an established fashion and retail business in Cheshire that's looking to strengthen its digital marketing team with an experienced Paid Search Manager.

This is a great opportunity for someone who enjoys combining strategy with hands on campaign management and wants to make a genuine impact on online performance and revenue growth.

THE BENEFITS

• Salary up to £52k depending on experience
• Hybrid working with Fridays from home
• Opportunity to take ownership of Paid Search strategy
• Work within the fast-paced fashion and eCommerce sector
• Scope to introduce new ideas and drive measurable results

THE PAID SEARCH MANAGER ROLE

As Paid Search Manager, you'll be responsible for developing, managing and optimising paid search activity to drive traffic, conversions and revenue across the business.

You'll take a hands on approach to campaign performance, identifying opportunities to improve efficiency, maximise return on ad spend and support wider eCommerce growth.

Key responsibilities include:

• Manage and optimise Google Ads campaigns across Search, Shopping and Performance Max
• Develop Paid Search strategies focused on customer acquisition, revenue and ROAS
• Monitor campaign budgets, bidding strategies and overall performance
• Analyse campaign data using GA4 and Google Ads to identify opportunities for improvement
• Conduct keyword research, competitor analysis and ongoing campaign testing
• Work closely with wider marketing and eCommerce teams to align campaigns with commercial objectives
• Produce regular performance reports with clear insights and recommendations

PAID SEARCH MANAGER ESSENTIAL SKILLS

• Proven experience managing Paid Search campaigns, ideally within eCommerce or retail
• Strong hands on knowledge of Google Ads, including Shopping and Performance Max
• Experience managing budgets and optimising campaigns against commercial KPIs
• Good understanding of GA4, conversion tracking and attributionConfident analysing data and translating insights into actionable improvements
• Knowledge of Google Merchant Center and product feed optimisation
• Commercial mindset with a strong focus on ROAS, conversions and revenue growth
• Ability to work independently and take ownership of campaign performance

KEY SKILLS

Paid Search, PPC, Google Ads, Google Shopping, Performance Max, Google Merchant Center, GA4, eCommerce, ROAS, Campaign Optimisation, Digital Marketing, Conversion Tracking, Paid Media