Search Engine Optimization Specialist

Infoplus Technologies UK Limited; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Infoplus Technologies UK Limited is seeking a Senior Specialist in Search Marketing (SEO + AEO + Content Strategy) to drive end-to-end campaigns and global content initiatives. The role emphasizes evolving SEO with AI-powered trends and coordinating with cross-functional teams in a permanent/fixed-term capacity.

The ideal candidate has 10+ years of experience, strong content strategy acumen, and the ability to mentor junior colleagues while collaborating across business units to achieve

Qualifications

• Must have strong and proven experience in SEO with up-to-date knowledge of AI-powered optimization.
• Must be a content strategist with deep understanding of search-driven content architecture, user intent, and buying journeys.
• Must be able to define content themes, keyword strategies and map content to buying journeys.
• Excellent written and verbal communication skills.
• High proficiency in MS Excel, PowerPoint & Word.
• Solid experience working with Google Search Console, Google Ads, Adobe Analytics.
• Experience mentoring junior team members is a plus.
• Ability to collaborate with cross-functional teams across the organization.

Responsibilities

• Independently managing end-to-end search marketing campaigns (SEO + AEO) for various digital assets.
• Plan and support global content strategy aligned with SEO to drive content and page structures toward conversions.
• Collaborate with developers, content writers, designers, and PMs to execute content strategy plans in sync with search marketing recommendations.
• Communicate with different business units to understand objectives and develop search marketing strategies accordingly.
• Develop high-quality, optimized content related to search marketing.
• Perform SEO technical audits and on-page optimization to maintain search engine friendliness.
• Analyze search performance and generate insightful reports and dashboards.
• Stay updated with latest SEO trends, including AI-powered search, and apply them in day-to-day work.
• Contribute to development of best practices and guidelines in AI-powered search space.
• Improve work efficiency by leveraging tools and automating processes.
• Integrate search marketing with other pillars of digital marketing to achieve goals.
• Mentor junior team members to help them deliver effectively and efficiently.

Skills

SEO

Content strategy

AEO

Keyword strategy

Content architecture

User intent

Microsoft Excel

PowerPoint

Word

Collaboration

Tools

Google Search Console

Google Ads

Adobe Analytics

Job description

Job Title: Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy)

Location: Any one location - United Kingdom / Netherlands

Experience: 10+ years

Work mode: 3 days per week from the client office

Hiring type: Permanent / Fixed Term

Language: German speaking is mandatory

Job Description: Overview: The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role:

• Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.
• Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.
• Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.
• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Developing high-quality, optimized content related to search marketing.
• Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.
• Analyzing search performance and generating insightful reports and dashboards.
• Staying updated with latest SEO trends, including AI-powered search, and implementing them in day-to-day work.
• Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You:

• Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimization in AI-powered search results.
• Must be a ‘content strategist’ with a deep understanding of Search-driven content architecture, user intent, and buying journeys.
• Must be able to define content themes, keyword strategies and map content strategically to buying journeys.
• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
• Good to have experience in mentoring junior team members
• Can easily collaborate with different teams within the organization

Have advanced analytical and problem-solving skills