Search Engine Optimization Specialist (German)

Adroit People Limited (UK); Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Adroit People Limited (UK) is seeking a Senior SEO Specialist (German Speaking) to lead end-to-end search marketing campaigns from our London/Amsterdam hub. This hybrid role focuses on SEO, AEO, and content strategy to elevate brand visibility and drive conversions.

You will collaborate with developers, writers, designers, and PMs, perform technical audits, optimize on-page elements, analyze performance, and mentor junior team members.

Qualifications

• Must have strong proven SEO experience with up-to-date knowledge on AI-powered search
• Content strategist with deep understanding of search-driven content architecture, user intent, and buying journeys
• Excellent written and verbal communication; proficiency in MS Excel, PowerPoint & Word

Responsibilities

• Plan and execute end-to-end SEO + AEO campaigns for diverse assets.
• Develop content strategy aligned with SEO to drive conversions.
• Collaborate with developers, writers, designers, and PMs to implement content plans.
• Perform technical audits and on-page optimization to maintain search-friendliness.
• Analyze search performance and generate insightful reports and dashboards.
• Stay updated on SEO trends including AI-powered search and apply in day-to-day work.
• Contribute to best practices for AI-assisted search and integrate marketing pillars.
• Mentor junior team members to improve delivery and efficiency.

Skills

SEO

Content strategy

Keyword research

Analytics

Excel

PowerPoint

Word

Communication

Mentoring

Collaboration

German language

Tools

Google Search Console

Google Ads

Adobe Analytics

Job description

Role: Search Engine Optimization Specialist (German Speaking)

Location: London, UK/Amsterdam, Netherlands (Hybrid)

Work mode: 3 days per week from the client office

Hiring type: Permanent / Fixed Term Full time Employment

Overview

The Global Digital Marketing team is looking for a Senior Specialist in the area of Search Marketing (SEO + AEO + Content Strategy) to drive search marketing campaigns. This would be an individual contributor role and an ideal candidate will play a crucial role to improve our brand visibility, build a strong online presence and assist in achieving larger marketing objectives through search marketing.

Role

Independently managing and executing end-to-end search marketing (SEO+AEO) campaigns for various digital assets.

Plan and support global content strategy in sync with the SEO work to drive content and page structures towards conversions.

Collaborate with developers, content writers, creative designers, and project managers to execute content strategy plans in sync with search marketing recommendations.

• Communicating with different business units to understand their objectives and accordingly developing search marketing strategies & executing them to help achieve their goals.
• Developing high-quality, optimized content related to search marketing.
• Performing SEO technical audits & on-page optimization on a regular basis to maintain search engine friendliness of the sites.

Analyzing search performance and generating insightful reports and dashboards.

Staying updated with latest SEO trends, including AI-powered search,and implementing them in day-to-day work.

• Contributing to the ongoing development of best practices and guidelines to be followed in the area of search marketing, especially covering the latest developments in the AI-powered search space.
• Improving work efficiency by leveraging tools & automating processes.
• Integrating search marketing with other pillars of digital marketing to achieve larger marketing goals.
• Guiding & mentoring junior members of the team to help them deliver effectively & efficiently.

All About You

Must have strong & proven experience in the field of search engine optimization, with an up-to-date knowledge on optimization in AI-powered search results.

Must be a ‘content strategist’ with a deep understanding of Search-driven content architecture, user intent, and buying journeys.

Must be able to define content themes, keyword strategies and map content strategically to buying journeys.

• Must have excellent written and verbal communication skills
• Must have high proficiency in MS Excel, PowerPoint & Word
• Must have solid understanding and experience working on platforms like Google Search Console, Google Ads, Adobe Analytics
• Good to have experience in mentoring junior team members
• Can easily collaborate with different teams within the organization
• Have advanced analytical and problem-solving skills