Search Engine Optimization Specialist

Fruition Group Ireland; Newcastle upon Tyne; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A fast-growing digital marketing agency is seeking an experienced Senior SEO Specialist to lead SEO strategy and execution for a diverse client portfolio in Newcastle upon Tyne. This role includes developing comprehensive SEO strategies, conducting audits, and collaborating with cross-functional teams. Candidates should have a minimum of 4 years of experience, strong technical SEO skills, and proficiency in tools like SEMrush and Google Analytics. This is a full-time opportunity with flexible working options.

Qualifications

• Minimum of 4 years’ experience managing SEO campaigns.
• Proven track record in technical SEO including structured data.
• Strong analytical and reporting capabilities.

Responsibilities

• Develop and execute SEO strategies covering on-page and off-page optimisation.
• Conduct regular SEO audits, track performance and deliver insights.
• Mentor junior team members and stay updated on SEO trends.

Skills

Technical SEO

Keyword Research

SEO Auditing

Content Strategy

Data Analysis

Education

Bachelor’s degree in Marketing, IT, Communications, or related field

Tools

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Google Tag Manager

Google Data Studio

Job description

Get AI-powered advice on this job and more exclusive features.

Our client, a fast-growing digital marketing agency, is seeking an experienced Senior SEO Specialist to lead SEO strategy and execution across a varied client portfolio. This is an exciting permanent opportunity based in Newcastle with flexible working options.

Job Responsibilities

• Develop and execute comprehensive SEO strategies covering on-page and off-page optimisation for a broad range of clients.
• Conduct regular SEO audits, track performance against KPIs, and deliver clear monthly insights to internal stakeholders.
• Provide SEO-focused audits and strategy proposals to support business development efforts.
• Collaborate with cross-functional teams, including developers, to ensure technical implementation of SEO recommendations.
• Contribute to continuous process improvements and support SEO best practices across the agency.
• Mentor junior team members and offer strategic input to support the wider digital team.
• Stay updated on SEO trends, algorithm changes, and the evolving role of AI in search marketing.
• Take ownership of keyword research, metadata optimisation, content planning, internal linking, and backlink strategies.
• Utilise SEO tools to produce performance reports and support data-driven decisions.
• Assist in the implementation of tracking and reporting using tools such as Google Tag Manager and Data Studio.

Experience Required

• Minimum of 4 years’ experience managing and executing SEO campaigns across diverse industries.
• Proven track record in technical SEO, including structured data, crawl management, and optimisation techniques.
• Experience in both local SEO and broader national/international SEO strategies.
• High level of proficiency in industry-standard tools such as SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Google Search Console.
• Understanding of AI tools and how they enhance SEO strategy and analysis.
• Strong analytical and reporting capabilities using Excel and Google Data Studio.
• Experience in paid search (PPC) is a plus.
• Background in content creation or direction is advantageous.
• Familiarity with DevOps collaboration for implementing SEO strategies.

Educational Requirements

• Bachelor’s degree or equivalent in Marketing, IT, Communications, or a related field.

HOW TO APPLY:

If you are interested in this role, please apply with your updated CV.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Get notified about new Search Engine Optimization Specialist jobs in Newcastle Upon Tyne, England, United Kingdom.