Paid Social Specialist

Searchability®; Stoke-on-Trent; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A dynamic marketing agency focusing on the iGaming sector is seeking a Paid Social Specialist. The role involves managing Facebook ad campaigns, creating engaging content, and ensuring compliance with industry regulations. Ideal candidates will have over 4 years of experience in Paid Social and a strong strategic mindset.

Qualifications

• 4+ years' experience in Paid Social.
• Experience in iGaming highly desirable.
• Highly strategic mindset required.

Responsibilities

• Develop, launch and optimise Meta Ad campaigns.
• Generate engaging ad copy for gambling products.
• Evaluate campaign performance and optimize for ROI.

Skills

Facebook Ads Management

Ad Copy Creation

Campaign Optimization

Strategic Thinking

Teamwork

Performance Analysis

Tools

Google Analytics

Google Ads

Job description

6 days ago Be among the first 25 applicants

This range is provided by Searchability. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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Helping the very best in Digital & Gaming

PAID SOCIAL SPECIALIST

Are you looking to channel all of your creativity into taking our thriving marketing agency who have a focus on the iGaming sector? If you are dedicated in the Paid Media space and are a keen Paid Social Specialist this position could be for you.

• 4+ years’ experience in Paid Social.
• Hybrid – Stoke on Trent
• Up to £45K + Perks.

WHO ARE WE?

We are a young and dynamic company managing multiple websites and apps. Our goal is to deliver top-quality information across various platforms. Our core focus lies in the gambling and gaming industry, particularly mobile apps and websites. We cover sports betting, casinos, poker, bingo, e-sports, live casinos, and more.

We strive to create a welcoming environment, where progression is certainly encouraged for our employees. Due to our constant expansion, we are seeking to add a Paid Social Specialist to the team.

WHAT WILL YOU BE DOING?

We are looking for a skilled Facebook Ads Specialist with expertise in the gambling niche. The ideal candidate will manage and optimize Facebook ad campaigns specifically for the online gambling industry, ensuring compliance with platform regulations while driving high-quality traffic.

As the Paid Social Specialist – advertising, forecasts, analysing, strategy, as well as keeping up to date on the latest Paid Social practices are all part of this position and should be common knowledge for the successful applicant.

Responsibilities:

• Develop, launch and optimise Meta Ad campaigns targeting potential buyers.
• Generate engaging ad copy and design for Gambling products.
• Evaluate campaign performance and refine strategies to optimise ROI.
• Ensure all campaigns comply with Facebook's advertising guidelines, with a focus on gambling content.
• Work with the wider organisation and collaborate with Content and Design teams.
• A/B Testing on ad elements to optimise performance.
• Manage Ad budgets efficiently.
• 4+ years in a Paid Media position.
• 4+ years Paid Social experience.
• Highly Strategic mindset.
• iGaming experience highly desirable.
• Google Analytics, Google Ads.
• Excellent teamwork.

Please either apply by clicking online or emailing me directly to [e-mail]. For further information please call me on 07719 067 562. By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

Please note this role does not offer sponsorship so is only accepting applicants with full working rights in the UK.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Consulting

• Industries

  Advertising Services, Gambling Facilities and Casinos, and Marketing Services

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