SEO Strategist

The BDPN; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Private Medical Insurance

Enhanced Family Leave

Clarity Cares Time

Employee Assistance Program

Wellness Fund

Cycle to Work

Volunteer Time Off

Clarity Compass

Job summary

We are seeking an experienced SEO Strategist to join our dynamic London team. You will lead strategic SEO initiatives for a portfolio of clients, translating complex challenges into clear, actionable plans that drive organic growth and align with business goals.

The role requires GEO and AI search expertise, strong client-facing communication, and mentoring junior staff. You will collaborate with the Head of SEO to train the team and report insights across the London office.

Qualifications

• 3+ years in a strategic SEO role.
• Experience leading large, complex SEO projects.
• Proficient with Semrush, Screaming Frog, GA4 and Google Search Console.
• Ability to interpret data to identify trends and commercial SEO value.
• Excellent written and verbal communication, translating concepts to business narrative.

Responsibilities

• Strategic Leadership: Define and execute comprehensive SEO strategies for large client portfolios.
• GEO & AI Search Strategy: Develop GEO strategies to adapt to AI and conversational interfaces.
• Client and Account Management: Act as a primary contact for a portfolio of clients.
• Opportunity Identification: Proactively identify new growth opportunities.
• Team Training & Development: Support Head of SEO with internal training and mentoring.
• Reporting & Analysis: Provide actionable insights and improve reporting processes.
• Thought Leadership: Contribute to marketing through blogs and presentations.
• Channel Leadership: Work with London office to embed SEO across the business.

Skills

Strategic SEO

GEO & AI Strategy

Client Management

Team Training

Reporting & Analytics

Thought Leadership

Channel Leadership

Tools

Semrush

Screaming Frog

GA4

Google Search Console

Job description

We are currently seeking a highly skilled and experienced SEO Strategist to join our dynamic team in London.

As an SEO Strategist, you will be a key leader in providing strategic guidance for our clients, translating complex challenges into clear, actionable plans that drive organic growth and align with overarching business goals. You have a proven track record as an accomplished SEO professional with exceptional client-facing skills and the ability to combine high-level strategic thinking with meticulous attention to detail.

Responsibilities:

• Strategic Leadership: Taking the lead on larger client portfolios, you will be responsible for defining and executing comprehensive SEO strategies
• GEO & AI Search Strategy: You will develop and implement Generative Engine Optimisation (GEO) strategies, helping clients adapt to the evolving search landscape dominated by AI and conversational interfaces.
• Client and Account Management: You will be a point of contact for a portfolio of clients, working closely with the client services team to ensure seamless delivery and communication.
• Opportunity Identification: You will develop a structured, proactive approach to identify new growth opportunities for our clients.
• Team Training & Development: You will assist the Head of SEO in our internal training schedule, delivering sessions on advanced SEO topics and mentoring junior team members.
• Reporting & Analysis: You will provide valuable, actionable insights and analysis to clients. This goes beyond simple data reporting and involves interpreting performance to tell a story, identifying commercial impact, and actively participating in efforts to continuously improve our reporting processes.
• Thought Leadership: As a senior team member, you will contribute to the agency's marketing objectives by producing high-quality blog posts, presentations, and other media.
• Channel Leadership: You will be a key point of contact for the London office, supporting the channel leads in deploying and embedding our SEO proposition across the wider business and ensuring our methods remain cutting-edge.

Skills and Competencies:

• A minimum of 3 years of hands-on experience in a strategic SEO role.
• Proven expertise in leading and managing large, complex SEO projects from concept to completion.
• Advanced proficiency with core SEO tools including Semrush , Screaming Frog , Google Analytics 4 (GA4) and Google Search Console .
• A strong ability to interpret complex data to identify trends, opportunities, and the commercial value of SEO.
• Excellent written and verbal communication skills, with a talent for translating technical concepts into a clear, business-focused narrative.

What You'll Bring:

• You are a naturally curious and proactive problem-solver who excels at anticipating client needs and identifying solutions.
• You possess a strong sense of initiative and are ambitious to take on new challenges and own projects from ideation to completion.
• You are highly organised and driven to exceed deadlines , maintaining a meticulous attention to detail and a pursuit of excellence in all you do.
• You are an exceptional communicator, capable of delivering well-thought-out, accurate, and forward-thinking insights to clients and the team with clarity and confidence.

Key Behaviours:

• We are results-focused and ensure all actions support a clear business goal.
• We are organised and leverage smart tools to maximize efficiency.
• We are not afraid to take calculated risks and learn from our outcomes.
• We challenge both our clients and the market to achieve optimal performance.
• We are entrepreneurial in our approach and value honesty and accountability.
• We strive to inspire and motivate our team, our clients, and the wider industry.

Working for us

We provide the fun and fast paced environment of a global agency. We take risks, learn, adapt and deliver, giving you full scope to achieve your unique potential in a supportive and exciting environment.

Taking Care of Yourself and Your Family

At Clarity, we know that a happy and healthy team is a productive team. That's why we offer benefits like:

• Private Medical Insurance: Get the care you need when you need it.
• Enhanced Family Leave: Welcoming a new child is a special time that deserves special attention.
• Clarity Cares Time: Appointments and emergencies don't have to eat into your PTO.
• Employee Assistance Program (EAP): Confidential support for personal and professional challenges.
• Wellness Fund: Invest in your health and happiness.
• Cycle to Work Scheme: Support for a healthier commute.

Taking Care of Your Community

We believe in giving back to the community, so we offer:

• Volunteer Time Off: Giving back is good for the soul.
• Clarity Compass: Internal employee committee helping ensure we’re walking our talk, especially on issues close to our heart - DEI, Environmental Impact, Employee Wellbeing and Community Engagement