Search Campaign Lead – SEA/SEO Analytics

Hill's Pet Nutrition; Woking; On-site; GBP 45,000 - 50,000; Full time

Job summary

Hill's Pet Nutrition is looking for a Search Executive to manage and optimize our paid and organic search campaigns across Europe, primarily within the Google ecosystem, to drive high‑quality traffic and support product launches.

You will work with central agencies and regional teams, analyze data using Google Ads, GA, and SEMrush, and deliver insights via quarterly reviews, contributing to global brand visibility and ROI improvements.

Qualifications

• 3+ years of SEA/GEO & SEO experience.
• Experience in CPGs is an advantage.
• Must have experience of Google suite - inc Google Ads, SA 360, Google Analytics, KW Planner & Search Console.
• Bonus to have experience using insight platforms such as BrightEdge, Similarweb and SEMrush.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decision
• Detail-oriented with excellent organizational and time management abilities
• Foundational knowledge regarding the mechanics of SEA, GEO, and SEO within the broader marketing landscape
• Proven ability to shape campaign outcomes and a history of driving measurable success
• Exceptional verbal and written communication capabilities
• Strong interpersonal aptitude with a collaborative approach to teamwork.

Responsibilities

• Implementing the Unified Search Strategy: Create and execute paid campaigns with external agencies, inc KW & prompt research, ad copy approval, campaign set up and ensuring campaigns are delivering against core business priorities
• Providing insights to help define priorities for GEO/SEO strategy -, working in partnership with external agencies & internal content team
• Supporting the regional team when building content for new product launches, to optimize the content for GEO/SEO
• Build and elevate Search capabilities via regular update and best practices sharing with key stakeholders (Regional Marketing, Global, Countries) as well as through Search Trainings and GA skills integration
• Work closely with EMEA markets to ensure feedback is provided and that the central search team is providing the right support and answering all country needs
• Monitor and understand organic traffic trends for Hill’s as well as our competitors
• Monitor and optimize paid search campaigns alongside our external agency team - inc testing of new features and bi weekly reviews of ad account statuses (budgets, pacing, ad copy etc)
• Ownership of QBRs (Quarterly Business Reviews)
• Ad hoc reporting as and when required by markets & regional team
• Providing broader industry insights for external customer meetings and budget reviews
• Provide strategic guidelines to local eCom teams to adopt a complementary approach to Paid Search at e-Tailers level in order to maximize SEA impact and ROI
• Contributing to retailer/shopper trends via constant keywords/prompts sharing
• Work closely with cross functional teams within the regional team, to ensure all search activity is aligned with our overall marketing strategy & core business focuses

Skills

SEA/SEO experience

Analytical skills

Communication skills

Tools

Google Ads

SA360

Google Analytics

KW Planner

Search Console

BrightEdge

Similarweb

SEMrush

Job description

Hill's Pet Nutrition is looking for a Search Executive to manage and optimize our paid and organic search campaigns across Europe, primarily within the Google ecosystem, to drive high‑quality traffic and support product launches.

You will work with central agencies and regional teams, analyze data using Google Ads, GA, and SEMrush, and deliver insights via quarterly reviews, contributing to global brand visibility and ROI improvements.