Search Executive

Colgate-Palmolive Company; Woking; On-site; GBP 45,000 - 50,000; Full time

Job summary

Colgate-Palmolive Company seeks an in-house Search Executive to manage and optimize paid and organic search campaigns across Google ecosystems, driving high-quality traffic and brand visibility across Europe. You will collaborate with central agencies, regional teams and internal content squads to scale GEO/SEO initiatives.

You will analyze performance, provide keyword research, and contribute to QBRs, while leveraging platforms like Google Ads, Analytics, and SEMrush.

Qualifications

• 3+ years of experience within SEA/GEO & SEO
• Experience in CPGs is an advantage
• Must have experience of Google suite - inc Google Ads, SA360, Google Analytics, KW Planner & Search Console
• Bonus to have experience using insight platforms such as BrightEdge, Similarweb and SEMrush
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Detail-oriented with excellent organizational and time management abilities
• Foundational knowledge regarding the mechanics of SEA, GEO, and SEO within the broader marketing landscape
• Proven ability to shape campaign outcomes and a history of driving measurable success
• Exceptional verbal and written communication capabilities
• Strong interpersonal aptitude with a collaborative approach to teamwork

Responsibilities

• Create and execute paid campaigns with external agencies, incl KW & prompt research, ad copy approval, campaign setup and ensuring campaigns deliver against core business priorities
• Provide insights to help define priorities for GEO/SEO strategy, working with external agencies & internal content team
• Support the regional team when building content for new product launches, to optimize GEO/SEO content
• Build and elevate Search capabilities via regular updates and best practices sharing with stakeholders (Regional Marketing, Global, Countries) and through Search Trainings and GA skills integration
• Work with EMEA markets to ensure feedback is provided and central search team provides the right support

Skills

SEA

GEO

SEO

Analytical skills

Communication

Tools

Google Ads

SA360

Google Analytics

Keyword Planner

Search Console

BrightEdge

Similarweb

SEMRush

Job description

No Relocation Assistance Offered

Job Number #175498 - Surrey, England, United Kingdom

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Hill's Pet Nutrition is dedicated to improving the existence of countless pet households by leveraging cutting-edge discovery, scientific dietary solutions, and our exceptional global talent. We welcome those driven by a deep love for animals to pursue a career of significant impact with us. With a legacy spanning over seven decades, our objective remains the enhancement and extension of the unique bond between owners and their companions. Through extensive research and clinical study, we pioneer advanced nutrition designed to keep pets healthy. As the premier veterinarian-endorsed brand in the United States, our team of over 220 specialized veterinarians, nutritionists, and researchers prioritize expertise to deliver revolutionary health advancements.

Reporting to: Director IBE/Media

Location: Woking

Salary range pa: £45000 - £50000

Job Purpose

The in-house Search Executive is responsible for working closely with our central agency partners to help manage and optimize our search campaigns across both paid and organic. Predominantly working within the Google ecosystem, the executives task is to ensure more qualified and targeted traffic via search in order for us to achieve our wider business goals. You will help craft the European SEA strategy generating high-quality, cost efficient traffic to fuel brand visibility, while providing a contribution to retailer paid search execution. Regarding SEO/GEO, you will work alongside the consumer engagement team, providing KW research and insights to support and help us scale-up and generate a strategy to increase organic & LLM visibility. Analytics and insights will be a key part of the role, so experience with platforms such as Google Ads and SEMrush are critical. The Search Executive will be responsible for providing keyword & prompt research and analysis to both external agency partners and internal content teams to help identify relevant and continuously expand our keyword lists to maximize campaign performance. They will also be tasked with building the Unified Search Quarterly Business Reviews, covering our paid and organic search performance.

What you will do

• Create and execute paid campaigns with external agencies, inc KW & prompt research, ad copy approval, campaign set up and ensuring campaigns are delivering against core business priorities
• Providing insights to help define priorities for GEO/SEO strategy -, working in partnership with external agencies & internal content team
• Supporting the regional team when building content for new product launches, to optimize the content for GEO/SEO
• Build and elevate Search capabilities via regular update and best practices sharing with key stakeholders (Regional Marketing, Global, Countries) as well as through Search Trainings and GA skills integration
• Work closely with EMEA markets to ensure feedback is provided and that the central search team is providing the right support and answering all country needs

Reporting & Insights

• Monitor and understand organic traffic trends for Hill's as well as our competitors
• Monitor and optimize paid search campaigns alongside our external agency team - inc testing of new features and bi weekly reviews of ad account statuses (budgets, pacing, ad copy etc)
• Ownership of QBRs (Quarterly Business Reviews)
• Ad hoc reporting as and when required by markets & regional team
• Providing broader industry insights for external customer meetings and budget reviews

Wider support

• Provide strategic guidelines to local eCom teams to adopt a complementary approach to Paid Search at e-Tailers level in order to maximize SEA impact and ROI
• Contributing to retailer/shopper trends via constant keywords/prompts sharing
• Work closely with cross functional teams within the regional team, to ensure all search activity is aligned with our overall marketing strategy & core business focuses

Qualifications & Experience

• 3+ years of experience within SEA/GEO & SEO
• Experience in CPGs an advantage
• Must have experience of Google suite - inc Google Ads, SA 360, Google Analytics, KW Planner & Search Console
• Bonus to have experience using insight platforms such as BrightEdge, Similarweb and SEMrush
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decision
• Detail-oriented with excellent organizational and time management abilities
• Foundational knowledge regarding the mechanics of SEA, GEO, and SEO within the broader marketing landscape
• Proven ability to shape campaign outcomes and a history of driving measurable success
• Exceptional verbal and written communication capabilities
• Strong interpersonal aptitude with a collaborative approach to teamwork.

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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