Search Account Manager

OMDINTUK OMD EMEA; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

Omnicom Group in the United Kingdom is seeking an experienced Paid Search Manager to lead strategy and execution of Paid Search across multiple EMEA markets. You will work with senior stakeholders and cross-channel teams to shape strategy and drive performance.

The role covers planning, activation, optimization, reporting and client delivery, and includes coaching a Search Executive. Experience with Google and Bing and advanced Excel is required; Kenshoo is a plus.

Qualifications

• Proven experience managing large-scale, multi-market Paid Search campaigns.
• Strong knowledge of both brand and performance Search strategies.
• Experience across Google and Bing.
• Strong client management and communication skills, with confidence presenting to senior stakeholders.
• Excellent analytical and problem-solving skills.
• Experience managing budgets, forecasting, pacing and performance analysis.
• Strong organisational skills and the ability to manage multiple projects and markets simultaneously.
• Advanced Excel skills and a good understanding of the EMEA media landscape.
• A proactive, hands-on approach and the ability to thrive in a fast-paced environment.
• Nice to have: Experience with Kenshoo.
• Nice to have: Experience working on regional or global accounts.
• Nice to have: Experience contributing to brand studies or wider measurement projects.

Responsibilities

• Develop global and local Paid Search strategies across EMEA, aligned to wider media and business objectives.
• Support strategic planning across both brand and performance campaigns, including audience targeting, keyword strategy and creative direction.
• Develop clear, actionable Paid Search briefs.
• Identify opportunities for testing, automation and new platform capabilities.
• Oversee the delivery of high-quality Paid Search campaigns across Google and Bing.
• Ensure robust account structures, accurate campaign setup, QA and best-practice activation.
• Oversee keyword research, copywriting, localisation and audience segmentation.
• Drive ongoing optimisation against performance KPIs.
• Manage A/B testing, performance reviews and optimisation roadmaps.
• Own Paid Search budgets, including forecasting, pacing, allocation and reallocation.
• Monitor campaign delivery to ensure activity is on track and avoid under-pacing or overspend.
• Lead performance reporting, analysis and insight development.
• Deliver regular performance reviews and strategic recommendations to clients and internal stakeholders.
• Act as a key client contact for Paid Search, building strong and trusted relationships.
• Lead regular client calls, presenting performance, insights and upcoming plans.
• Develop points of view on platform updates, industry trends and emerging opportunities.
• Work closely with planning, marketing science, creative and cross-channel teams to ensure an integrated approach.
• Build strong relationships with Search platforms, technology partners and vendors.
• Manage and support a Search Executive, providing coaching, delegation, feedback and development opportunities.
• Help improve processes, workflows and ways of working across the Search team.
• Share knowledge and best practice with teams across markets and channels.

Skills

Paid Search management

Client management

Analytical skills

Excel

Multi-market coordination

Tools

Kenshoo

Job description

About the role

We’re looking for an experienced Paid Search Manager to join our team and lead the strategy and execution of Paid Search activity for one of the world’s most innovative and influential global brands. This is an exciting opportunity for a strategic and hands-on Search specialist to take ownership of Paid Search across multiple EMEA markets. You’ll work closely with senior stakeholders, cross-channel specialists and a Search Executive, helping to shape strategy, drive innovation and deliver outstanding performance for a high-profile global client. You’ll play a key role in everything from planning and campaign strategy through to activation, optimisation, reporting and client delivery, while also supporting the development of more junior team members.

What you’ll be doing

Strategy & Planning

Develop global and local Paid Search strategies across EMEA, aligned to wider media and business objectives. Support strategic planning across both brand and performance campaigns, including audience targeting, keyword strategy and creative direction. Develop clear, actionable Paid Search briefs. Identify opportunities for testing, automation and new platform capabilities.

Campaign Management & Optimisation

Oversee the delivery of high-quality Paid Search campaigns across Google and Bing. Ensure robust account structures, accurate campaign setup, QA and best-practice activation. Oversee keyword research, copywriting, localisation and audience segmentation. Drive ongoing optimisation against performance KPIs. Manage A/B testing, performance reviews and optimisation roadmaps.

Budget & Performance Management

Own Paid Search budgets, including forecasting, pacing, allocation and reallocation. Monitor campaign delivery to ensure activity is on track and avoid under-pacing or overspend. Lead performance reporting, analysis and insight development. Deliver regular performance reviews and strategic recommendations to clients and internal stakeholders.

Client & Stakeholder Management

Act as a key client contact for Paid Search, building strong and trusted relationships. Lead regular client calls, presenting performance, insights and upcoming plans. Develop points of view on platform updates, industry trends and emerging opportunities. Work closely with planning, marketing science, creative and cross-channel teams to ensure an integrated approach. Build strong relationships with Search platforms, technology partners and vendors.

Leadership & Development

Manage and support a Search Executive, providing coaching, delegation, feedback and development opportunities. Help improve processes, workflows and ways of working across the Search team. Share knowledge and best practice with teams across markets and channels.

What we’re looking for

• Proven experience managing large-scale, multi-market Paid Search campaigns.
• Strong knowledge of both brand and performance Search strategies.
• Experience across Google and Bing.
• Strong client management and communication skills, with confidence presenting to senior stakeholders.
• Excellent analytical and problem-solving skills.
• Experience managing budgets, forecasting, pacing and performance analysis.
• Strong organisational skills and the ability to manage multiple projects and markets simultaneously.
• Advanced Excel skills and a good understanding of the EMEA media landscape.
• A proactive, hands-on approach and the ability to thrive in a fast-paced environment.
• Nice to have: Experience with third-Party Search technology such as Kenshoo.
• Nice to have: Experience working on regional or global accounts.
• Nice to have: Experience contributing to brand studies or wider measurement projects.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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