UK – Paid Search Manager

Incubeta Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Healthcare

Pension contributions

Gym membership

Flexible benefits

Job summary

Incubeta Group is seeking a Search Account Manager to lead strategy, performance, and client relationships across a portfolio of paid search accounts. You will combine platform expertise with strategic thinking to deliver measurable growth for clients while supporting junior team members.

You will manage campaigns end-to-end, drive performance through testing and optimisation, and identify opportunities to help clients achieve their business objectives across Google Ads and Microsoft Ads.

Qualifications

• Experience leading paid search campaigns across multiple client accounts.
• Strong ability to translate data into actionable optimization.
• Proven track record of managing client relationships and expectations.
• Interest in AI, automation and evolving paid media landscape.

Responsibilities

• Build and maintain strong relationships with key client stakeholders.
• Lead regular client calls and performance reviews.
• Present insights, recommendations, and strategic plans clearly and confidently.
• Provide proactive communication around campaign performance and opportunities.
• Develop an understanding of client objectives, industry trends, and competitive landscapes.
• Respond to client queries and provide solutions-focused recommendations.
• Manage setup, optimisation, and ongoing performance of paid search campaigns across Google Ads and Microsoft Ads.
• Ensure campaigns are delivered to a high standard through QA and best-practice processes.
• Develop and execute testing roadmaps to improve performance.
• Analyse campaign data and turn insights into actionable recommendations.
• Manage budgets and forecasts in line with client objectives.
• Stay up to date with platform updates, automation, and AI developments.
• Identify and implement new opportunities across bidding, targeting, feed optimisation, and campaign structure.
• Contribute to internal paid search best practices.

Skills

Paid search management

Client relationship management

Google Ads

Microsoft Ads

Data-driven

Strategic thinking

Tools

Google Ads platform

Microsoft Advertising

Job description

The Role

We're looking for a Search Account Manager to lead the strategy, performance, and client relationships across a portfolio of paid search accounts. You'll combine strong platform expertise with strategic thinking to deliver measurable growth for clients while helping to develop and support junior team members.

You'll work across a diverse range of clients, managing campaigns end-to-end, driving performance through testing and optimisation, and identifying opportunities to help clients achieve their business objectives.

This role is ideal for someone who enjoys taking ownership of accounts, building strong client relationships, and staying at the forefront of paid search innovation.

Key Responsibilities

Client Management

• Build and maintain strong relationships with key client stakeholders
• Lead regular client calls and performance reviews
• Present insights, recommendations, and strategic plans clearly and confidently
• Provide proactive communication around campaign performance and opportunities
• Develop a strong understanding of client objectives, industry trends, and competitive landscapes
• Respond to client queries and provide solutions-focused recommendations

Paid Search Strategy & Campaign Management

• Manage the setup, optimisation, and ongoing performance of paid search campaigns across Google Ads and Microsoft Ads
• Ensure campaigns are delivered to a high standard through robust QA and best-practice processes
• Develop and execute testing roadmaps to improve performance and efficiency
• Analyse campaign data and turn insights into actionable recommendations
• Manage budgets and forecasts in line with client objectives
• Support strategic projects and initiatives across accounts
• Stay up to date with platform updates, automation, AI developments, and industry trends
• Identify and implement new opportunities across bidding, audience targeting, feed optimisation, and campaign structure
• Contribute to the development of internal processes and paid search best practices

Driving Growth

• Identify opportunities to grow client investment and expand service offerings
• Support cross-channel collaboration across wider digital teams
• Contribute to new business opportunities through audits, research, and strategic recommendations
• Help uncover innovative approaches to improve client performance and drive revenue growth

Team Collaboration

• Support and mentor junior team members through day-to-day guidance and knowledge sharing
• Review work and provide constructive feedback where required
• Collaborate closely with colleagues across the wider search and digital teams
• Share learnings, insights, and best practices to support team development

What We're Looking For

• Experience managing paid search campaigns across Google Ads and Microsoft Ads
• Strong understanding of optimisation, bidding strategies, audience targeting, and performance analysis
• Proven ability to manage client relationships and communicate effectively with stakeholders
• A data-driven mindset with a passion for testing and continuous improvement
• Strong organisational skills and the ability to manage multiple priorities
• Interest in AI, automation, and the evolving paid media landscape
• Experience supporting or mentoring junior team members is advantageous

Why Join Us

• Work across media, data, and technology in a highly collaborative environment
• Take ownership of strategy and performance across a diverse client portfolio
• Gain exposure to innovative tools, automation, and emerging technologies
• Be part of a supportive, ambitious team with clear progression opportunities

Our Package

Salary

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.

Benefits

We offer a flexible, credit-based benefits package that allows you to choose from a wide range of options, including healthcare, additional pension contributions, gym memberships and more.

Policies

Forward-thinking policies designed to support a high-performance and balanced working culture.

Learning & Development

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.

What to Do Next

If you like what you've read, hit the Apply button - we look forward to receiving your application.

Our Unique Hiring Process

We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

If you are shortlisted, we'll invite you to the next stage, which typically includes two or three interviews. We love giving feedback, and you'll be kept well informed throughout the application process.