EMEA Paid Search Lead - Strategy, Growth & Optimization

OMDINTUK OMD EMEA; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

Omnicom Group in the United Kingdom is seeking an experienced Paid Search Manager to lead strategy and execution of Paid Search across multiple EMEA markets. You will work with senior stakeholders and cross-channel teams to shape strategy and drive performance.

The role covers planning, activation, optimization, reporting and client delivery, and includes coaching a Search Executive. Experience with Google and Bing and advanced Excel is required; Kenshoo is a plus.

Qualifications

• Proven experience managing large-scale, multi-market Paid Search campaigns.
• Strong knowledge of both brand and performance Search strategies.
• Experience across Google and Bing.
• Strong client management and communication skills, with confidence presenting to senior stakeholders.
• Excellent analytical and problem-solving skills.
• Experience managing budgets, forecasting, pacing and performance analysis.
• Strong organisational skills and the ability to manage multiple projects and markets simultaneously.
• Advanced Excel skills and a good understanding of the EMEA media landscape.
• A proactive, hands-on approach and the ability to thrive in a fast-paced environment.
• Nice to have: Experience with Kenshoo.
• Nice to have: Experience working on regional or global accounts.
• Nice to have: Experience contributing to brand studies or wider measurement projects.

Responsibilities

• Develop global and local Paid Search strategies across EMEA, aligned to wider media and business objectives.
• Support strategic planning across both brand and performance campaigns, including audience targeting, keyword strategy and creative direction.
• Develop clear, actionable Paid Search briefs.
• Identify opportunities for testing, automation and new platform capabilities.
• Oversee the delivery of high-quality Paid Search campaigns across Google and Bing.
• Ensure robust account structures, accurate campaign setup, QA and best-practice activation.
• Oversee keyword research, copywriting, localisation and audience segmentation.
• Drive ongoing optimisation against performance KPIs.
• Manage A/B testing, performance reviews and optimisation roadmaps.
• Own Paid Search budgets, including forecasting, pacing, allocation and reallocation.
• Monitor campaign delivery to ensure activity is on track and avoid under-pacing or overspend.
• Lead performance reporting, analysis and insight development.
• Deliver regular performance reviews and strategic recommendations to clients and internal stakeholders.
• Act as a key client contact for Paid Search, building strong and trusted relationships.
• Lead regular client calls, presenting performance, insights and upcoming plans.
• Develop points of view on platform updates, industry trends and emerging opportunities.
• Work closely with planning, marketing science, creative and cross-channel teams to ensure an integrated approach.
• Build strong relationships with Search platforms, technology partners and vendors.
• Manage and support a Search Executive, providing coaching, delegation, feedback and development opportunities.
• Help improve processes, workflows and ways of working across the Search team.
• Share knowledge and best practice with teams across markets and channels.

Skills

Paid Search management

Client management

Analytical skills

Excel

Multi-market coordination

Tools

Kenshoo

Job description

Omnicom Group in the United Kingdom is seeking an experienced Paid Search Manager to lead strategy and execution of Paid Search across multiple EMEA markets. You will work with senior stakeholders and cross-channel teams to shape strategy and drive performance.

The role covers planning, activation, optimization, reporting and client delivery, and includes coaching a Search Executive. Experience with Google and Bing and advanced Excel is required; Kenshoo is a plus.