Scotland Marketing & Visitor Experience Lead (Hybrid)

RNLI; Kirkcaldy; Hybrid; GBP 42,000 - 50,000; Part time

Benefits offered by this job

Vehicle provided

Job summary

RNLI in the United Kingdom seeks a Marketing and Visitor Experience Lead (Scotland) for an 18-month temporary contract. The role is home-based with travel, combining remote work with site visits across the UK and Ireland to create engaging campaigns and visitor experiences.

You will lead regional engagement in Scotland, coach Community Managers and support volunteer recruitment while delivering campaigns that boost engagement, fundraising and awareness. Travel is required.

Qualifications

• Significant achievements in engaging supporters, volunteers or the public to generate funds or raise engagement.
• Proven track record in marketing campaigns and/or visitor experience.
• Exceptional written and verbal communication skills, with experience of audience insights and content creation.
• People leadership with emotional intelligence and problem-solving skills.
• Experience of influencing at all levels and leading change across teams.

Responsibilities

• Although based in Scotland, spend ~50% of time delivering Scotland-specific activities and 50% supporting wider UK&I campaigns and experiences.
• Develop and deliver national, regional and local campaigns and experiences against income, engagement and behaviour KPIs.
• Design and develop engaging visitor journeys within lifeboat stations, museums and visitor centres.
• Support and feed into the regional engagement plan and collaborate with the Scotland team.
• Coach and develop Community Managers to deliver marketing and visitor experience objectives.
• Support volunteer recruitment and training of Lifeboat Visits Teams and Campaign Ambassadors.

Skills

Audience engagement

Campaign management

Visitor experience

Written communication

Verbal communication

Leadership

Influence

Job description

RNLI in the United Kingdom seeks a Marketing and Visitor Experience Lead (Scotland) for an 18-month temporary contract. The role is home-based with travel, combining remote work with site visits across the UK and Ireland to create engaging campaigns and visitor experiences.

You will lead regional engagement in Scotland, coach Community Managers and support volunteer recruitment while delivering campaigns that boost engagement, fundraising and awareness. Travel is required.