Marketing and Visitor Experience Lead (Scotland)

RNLI; Kirkcaldy; On-site; GBP 42,000 - 50,000; Part time

Benefits offered by this job

Vehicle provided

Job summary

RNLI in the United Kingdom seeks a Marketing and Visitor Experience Lead (Scotland) for an 18-month temporary contract. The role is home-based with travel, combining remote work with site visits across the UK and Ireland to create engaging campaigns and visitor experiences.

You will lead regional engagement in Scotland, coach Community Managers and support volunteer recruitment while delivering campaigns that boost engagement, fundraising and awareness. Travel is required.

Qualifications

• Significant achievements in engaging supporters, volunteers or the public to generate funds or raise engagement.
• Proven track record in marketing campaigns and/or visitor experience.
• Exceptional written and verbal communication skills, with experience of audience insights and content creation.
• People leadership with emotional intelligence and problem-solving skills.
• Experience of influencing at all levels and leading change across teams.

Responsibilities

• Although based in Scotland, spend ~50% of time delivering Scotland-specific activities and 50% supporting wider UK&I campaigns and experiences.
• Develop and deliver national, regional and local campaigns and experiences against income, engagement and behaviour KPIs.
• Design and develop engaging visitor journeys within lifeboat stations, museums and visitor centres.
• Support and feed into the regional engagement plan and collaborate with the Scotland team.
• Coach and develop Community Managers to deliver marketing and visitor experience objectives.
• Support volunteer recruitment and training of Lifeboat Visits Teams and Campaign Ambassadors.

Skills

Audience engagement

Campaign management

Visitor experience

Written communication

Verbal communication

Leadership

Influence

Job description

Marketing and Visitor Experience Lead (Scotland) - Temporary (18 months)

Salary: £42,479 - £49,976 (dependent on experience)

Vehicle: A vehicle will be made available to carry out your duties

Contract type: Temporary: Fixed-Term Contract or Secondment

Hours: Full-Time

Location description: Home-Based with travel required (a 50/50 mix of home working and travel)

Interview date: 20 October

Closing Date: 11-10-2026

Reference: 22001

About us

Our vision is to save every one. It may take us a long time to get there, but drowning is preventable, and we believe that even one drowning is one too many. We are all lifesavers. We are all fundraisers. This is our watch.

We’re looking for the best of the best to be part of our RNLI engagement crew. This is an exciting new role for a strategic thinker and creative doer who will support volunteers, create memorable experiences and deliver campaigns that can really make a difference.

Your role

As Marketing and Visitor Experience Lead, you will be audience-focused, ensuring our supporters, donors, volunteers and the general public have a great experience and join us, stay with us, advocate for us and feel part of the RNLI family.

What you’ll be doing in the role:

• Although based in Scotland, the role is expected to spend around 50% of its time delivering Scotland-specific activities, with the remaining 50% supporting wider Marketing & Visitor Experience Lead activities across the UK and Ireland, responding to business needs and priorities
• Getting to know our audiences and ensuring that RNLI campaigns and experiences are relevant and supporter-centric
• Working with staff and volunteers to develop and deliver national, regional and local campaigns and experiences against income, engagement and behaviour change KPIs
• Working with staff and volunteers to design and develop inspiring and engaging visitor journeys and experiences within our lifeboat stations, museums and visitor centres
• Supporting and feeding into the development of the regional engagement plan. Being an active member of the regional engagement team in Scotland, demonstrating the highest levels of collaborative working and collective responsibility
• Coaching, training and developing our team of Community Managers to deliver against marketing and visitor experience objectives, using your experience to improve their knowledge and skills
• Supporting volunteer recruitment, management and training of Lifeboat Visits Teams, Community Presenters and Campaign Ambassadors

About you

You’ll have a strong background in either a marketing or visitor experience development role; you’ll get to know your audiences, whether they are supporters, volunteers or supporters of the future and keep them front of mind when developing content across both physical experiences and campaigns.

Your enthusiasm and creative approach will motivate you to achieve targets and overcome barriers. You’ll be flexible and willing to travel to achieve results and work across the wider engagement team.

To be considered as the Marketing and Visitor Experience Lead, you will need:

• Significant achievements in engaging supporters, volunteers or the public in order to generate funds, increase engagement or change behaviour
• A proven track record in the areas of marketing campaigns and/or visitor experience
• Exceptional written and verbal communication skills, including experience of audience insights, brand relevancy and targeted content creation
• People leadership skills, including high levels of emotional intelligence and problem-solving skills
• Experience of influencing at all levels and working collaboratively with others to lead and embed change and improvements

This role combines home-based working with a significant level of travel across Scotland and to other RNLI locations throughout the UK and Ireland, and occasional travel to our RNLI Support Centre in Poole.

This post requires a valid driving licence.

Safeguarding

The RNLI is committed to safeguarding; protecting a person’s health, wellbeing, and human rights, enabling them to live free from harm, abuse, and neglect. We expect all employees and volunteers to share this commitment and have a zero-tolerance approach. The suitability of all prospective employees and volunteers will be assessed during the recruitment process in line with this commitment. This will include relevant criminal record checks being carried out dependent on the eligibility of the role. (England & Wales; DBS check, Scotland; Disclosure Scotland PVG, Northern Ireland; Access NI, Republic of Ireland; Garda Vetting; International, International Child Protection Certificate process).

Diversity at the RNLI

Our staff and volunteers have been saving lives at sea without prejudice for 200 years. We respect and value diversity of background, skills and perspectives within our teams, and consider it essential to help us deliver a world-class lifesaving service. We are an inclusive organisation and welcome applications from everyone. In addition to having the skills needed for the role, we also look for applicants who share our commitment to living our RNLI values (trustworthy, courageous, selfless, and dependable) and helping us work towards Our Vision: To save Every One