Market Development Executive – China and East Asia

VisitScotland Business Events; Scotland; Hybrid; GBP 31,000 - 34,000; Full time

Job summary

VisitScotland is Scotland's national tourism organisation seeking a Market Development Executive - China and East Asia on a permanent basis to grow bookable Scottish product through key accounts.

The role supports a programme of account management with tour operators, DMCs and OTAs, coordinates with our digital agency and OTA partner in China, and reports to the Market Development Manager in a hybrid Scotland-wide setup.

Responsibilities

• Support in delivering a programme of key account management for tour operators, DMCs and OTAs.
• Coordinate with the digital agency and OTA partner in China to align content with the content calendar.
• Pull together reports for analysis by the Market Development Manager.
• Work across VisitScotland offices in a hybrid setup across Scotland.

Skills

Key account management

Job description

VisitScotland is Scotland's National Tourism Organisation, and we're proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.

VisitScotland is looking for a Market Development Executive - China and East Asia to join our Market and Business Development team on a permanent basis. This role will support in delivering a programme of key account management - tour operators, DMCs and OTAs, with the aim of increasing availability and visibility of bookable responsible tourism Scottish product in the assigned markets and ensure that Scotland is more widely promoted.The postholder will also work closely with our digital agency and OTA partner in China to ensure all digital content is aligned to our content calendar and enhances our travel trade activity, as well as pulling together reports for analysis by the Market Development Manager.

Contract Type:Permanent
Salary Grade:Grade C (£31,006 - £33,718)
Last Date for Submissions:6 October 2026

This role can be based out of anyVisitScotland office location across Scotland. VisitScotland operates a hybrid working culture, partially office and partially home based.

With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms.