Sales Trainer

Geobear Global; Hatfield; Remote; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary & incentives

Company pension

Salary sacrifice car

Wellbeing allowance

25 days leave + holidays

Hybrid, digital-first work environment

Job summary

Geobear Global seeks an experienced Sales Trainer to accelerate onboarding, coaching, and commercial growth across global markets. You will lead structured coaching, design KPI suites, and ensure Salesforce discipline while traveling to field teams as needed.

The role supports UK and international markets, with a hybrid, digital-first setup and opportunities for career progression within a fast-growing ground engineering contractor.

Qualifications

• Direct sales track record in a technical/engineering-led sector.
• Sales team leadership with proven revenue growth.
• Experience training technical sales teams (1:1 and group).
• CRM & process mastery with Salesforce or similar.
• Ability to design KPI suites, collateral, SOPs, and training material.
• Experience across multi-market international teams preferred.
• Willingness to travel domestically and internationally from the UK.

Responsibilities

• Onboarding execution for UK and international area managers.
• Run structured 1:1 and group coaching programs.
• Shadow live customer visits and sales calls to stay credible.
• Design and refine KPI suites with leadership.
• Ensure Salesforce-driven pipeline discipline and forecasting accuracy.
• Create reusable playbooks, maps, and training collateral.
• Develop and improve training modules for Residential and Commercial tracks.

Skills

Direct Sales

Sales Leadership

Technical Coaching

CRM & Salesforce

KPI Design

International Sales

Mobility

Tools

Salesforce

Job description

Location: Home-based (within commutable distance to Hatfield) with travel as required

About Geobear

At Geobear, we’re building something incredible. Established over forty years ago, Geobear is a fast-growing ground engineering contractor working across various market sectors including residential, commercial, and critical infrastructure.

We prioritise our values and provide a place where you can be yourself and thrive. Geobear offers genuine opportunities for development, professional growth, and a remarkable career. Driven by our core SPIRE values (Safety, Partnership, Integritis, Respect, Excellence), we solve complex structural problems beneath the surface, saving asset owners time, disruption, and carbon.

What Sets Geobear Apart

Geobear leads the industry with sustainable and efficient ground stabilisation solutions. Our advanced resin injection technology is a non-disruptive, faster, and more reliable alternative to traditional methods.

• Sustainability: Our eco-friendly solutions significantly reduce carbon footprints compared to traditional concrete underpinning, directly addressing ground stabilisation issues worsened by climate change.
• Efficiency: We deliver projects swiftly with minimal disruption, ideal for homeowners, businesses, and infrastructure operators needing rapid turnaround times.
• Innovation: Continuous innovation ensures state-of-the-art, highly effective, and sustainable engineering solutions.
• Culture: We foster a supportive, dynamic, and inclusive culture where every team member can excel and make a direct impact.

Role Overview

If you are an experienced technical Sales Leader who thrives on developing talent, driving process discipline, and closing business in the field, the role of Sales Trainer at Geobear could be the perfect fit.

In this vital player-coach role, you will accelerate the onboarding, performance, and commercial growth of over 50 Area Managers across our global markets (UK, Nordics, Ireland, Poland, UAE, and USA). Operating across both our Residential (RESI) and Commercial/Infrastructure (C/I) sectors, you will own our structured onboarding tracks, run 1:1 coaching cycles, design high-impact KPI suites, and ensure flawless Salesforce discipline.

To stay credible and connected to field reality, you will also lead from the front by periodically running live sales visits and closing projects alongside the team.

Key Responsibilities

1. Onboarding & Continuous Sales Coaching

• Onboarding Execution: Accelerate the onboarding process for new sales area managers in the UK and internationally. Working with local sales leadership, customer service and engineering teams to upskill new recruits and get them customer ready sooner.
• Tailored Coaching Cycles: Run structured 1:1 and group coaching programs for Area Managers and Team Leaders across global markets, adapting your approach to individual development gaps.
• Player-Coach Credibility: Periodically shadow and run live customer visits and sales calls to stay sharp, validate field reality, and close deals directly.

2. Performance Management & KPI Suite Design

• KPI Suite Architecture: Design, implement, and refine the sales organisation’s KPI suite in close partnership with Sales Directors and local Managing Directors.
• Performance Pathways: Assess team performance against KPIs, using data to feed underperformance into structured performance-improvement pathways.
• Reporting ROI: Provide senior leadership (Sales Directors, MDs, COO, CEO) with clear reporting on team progress, pipeline health, and training return-on-investment.

3. Process Discipline & Collateral Creation

• CRM Integration: Ensure Salesforce usage drives daily sales process discipline, improving pipeline hygiene, qualification stages, and forecasting accuracy.
• Reusable Playbooks: Produce clear, standardised sales collateral including playbooks, process maps, visit frameworks, objection-handling guides, and SOPs that teams can pick up and run with independently.
• Training material generation: Own and continuously improve our Residential (31 modules) and Commercial / Infrastructure (22 modules) trainings within our established Learning Management System

Qualifications & Key Requirements

• Direct Sales Track Record: Personal history of successful direct sales performance, ideally within a technical, solution-sold, or engineering-led sector.
• Sales Team Leadership: Proven experience managing technical sales teams, including a track record of driving measurable revenue growth and managing under performance through structured improvement processes.
• Technical Coaching Capability: Demonstrated experience training and coaching technical/complex sales teams (beyond basic soft-skills training) across both 1:1 and group environments.
• CRM & Process Mastery: Deep working knowledge of CRM platforms (Salesforce preferred), with a passion for embedding pipeline discipline, stage qualification, and account planning.
• KPI & Collateral Design: Prior experience building and rolling out sales KPI suites alongside re-usable playbooks, SOPs, and training collateral.
• International & Digital Experience (Desirable): Experience deploying digital/LMS-based training programs or working across multi-market international sales teams (Europe, Middle East, North America) is advantageous.
• Mobility & Commitment: Based in the UK with full flexibility for periodic domestic and international travel across Geobear’s operating markets.

Don't meet every single requirement? We still want to hear from you. At Geobear, we hire for attitude, potential, and curiosity - we can teach you the rest.

What We Offer

• Competitive salary package with performance incentives.
• Company pension scheme.
• Salary sacrifice car scheme.
• Wellbeing allowance (£15 per month towards gym membership).
• 25 days annual leave plus bank holidays.
• Hybrid, digital-first working environment with international travel opportunities.
• Genuine opportunities for career progression within a high-growth global business.

Have questions, need accessibility support, or require this information in a different format? Reach out to Dom Fletcher, our Head of Talent Acquisition — [e-mail].

We welcome applicants from all backgrounds and are happy to make adjustments so you can perform at your best.