Sales Support Coordinator

ASICS EMEA; Warrington; On-site; GBP 22,000 - 28,000; Full time

Job summary

ASICS EMEA is looking for a proactive Sales Support Co-ordinator to back the UK & Ireland team. This office-based role at the Warrington head office focuses on showroom presentation, sample management and day-to-day sales administration with cross-functional collaboration across departments.

You will support showroom bookings, guest visits and the upkeep of product information and presentation materials, ensuring high standards and timely delivery of tasks in a busy retail environment.

Qualifications

• Relevant experience in sales support, showroom coordination or similar.
• Strong organisational and administrative skills with attention to detail.
• Ability to manage multiple priorities and use initiative.
• Hands-on approach with samples, stock rooms and showroom spaces.
• Good communication and relationship-building with internal teams.

Responsibilities

• Manage ASICS showrooms to ensure they're presentable for meetings and product presentations.
• Coordinate showroom set-ups and seasonal changes with Sales, Merchandising and Marketing.
• Own the sample management process: receipt, organisation, tracking, allocation and return.
• Safely lift, move and organise product samples and showroom materials.
• Maintain accurate sample records for visibility during meetings, events and internal use.
• Support sales admin tasks: meeting prep, product info, presentations and documentation.
• Manage showroom bookings and guest coordination; ensure smooth meetings and visits.

Skills

Sales support

Showroom coordination

Sample management

Administration

Retail operations

Customer support

Microsoft Office

English proficiency

Tools

Excel

PowerPoint

Outlook

Teams

Job description

As the Sales Support Co-ordinator, you’ll play an important role in supporting the UK & Ireland team by ensuring our office, showrooms, samples process and day-to-day sales administration are managed to a consistently high standard.

Highly organised, proactive and service-minded, the work you do will help the UK and Ireland business to operate efficiently, present the ASICS brand professionally and deliver a strong experience for internal stakeholders, customers and visitors.

You could be the right person for this role regardless of your age, nationality, religious beliefs or gender identification. ASICS welcomes diversity in our people, their backgrounds and life experiences.

Can you move minds?

We're looking for a talented, organised and hands-on team player with a genuine affinity for the sports and leisure industry to join our team as a Sales Support Co-ordinator.

As someone who enjoys structure, variety and working with people, with no two days the same, you’ll be responsible for keeping the office and showroom presentation, sample availability and core sales support processes running smoothly. You’ll work closely with all departments namely Sales, Marketing, Merchandising, Customer Service, HR and Operations to make sure product, information and administrative support are delivered accurately and on time.

This is an office-based role at our new UK Head Office in Warrington, with regular presence required to support sample management, showroom bookings, customer visits, internal meetings and events. You will report to one of the Sales Managers and work closely with the Senior Sales Co-ordinator, UK & Ireland.

Showrooms And Samples

• Manage the ASICS showrooms to ensure they are always well presented, seasonally relevant and ready for customer meetings, internal reviews and product presentations.
• Coordinate showroom set-ups and seasonal changes, working with Sales, Merchandising and Marketing to ensure product stories, category focus areas and brand standards are clearly represented.
• Own the sample management process, including receipt, organisation, tracking, allocation, movement, storage and return of samples in line with company policy.
• Safely lift, move and organise product samples, including footwear, apparel and equipment, ensuring samples are stored and displayed safely and professionally.
• Maintain accurate sample records, ensuring visibility of sample status, location and availability for sales meetings, customer presentations, events and internal use.

Sales Administration

• Manage smaller customer accounts, supporting regular contact, customer queries, order follow-up and relationship management to ensure a consistent and professional service.
• Support the Sales team with day-to-day administration, including meeting preparation, product information, presentation support, account documentation and follow-up actions.
• Prepare for customer and internal meetings by ensuring the correct samples, showroom areas, meeting rooms and supporting materials are available and professionally presented.
• Manage showroom bookings and guest coordination, including maintaining the showroom calendar, preparing for visitors, welcoming guests and ensuring meetings run smoothly.
• Work cross-functionally with other departments to support smooth order, delivery, sample and administrative processes where required.
• Be the local expert on some of the admin tools for travel and expenses

Office Standards

• Complete daily morning and evening walk around checks of the offices and showrooms to ensure high standards are maintained.
• Purchase office provisions for offices and showroom meetings and monitor supply levels.
• Responsible foreffective management of the post room and inbound/outbound deliveries.
• Report maintenance issues to the Senior HR & Facilities Co-ordinator in a timely manner.
• Dress the office areas with seasonal décor as required.

Does this sound like you?

• You’re self-motivated.You’re results-driven and thrive on completing the to-do list.
• You’re organised and flexible.You’re able to adjust and adapt to the ever changing market place dynamics and ambitious company goals.
• You’re passionate about our products and have a genuine affinity with the brand.
• You’re empathetic.You understand people and what makes them tick, and take relationships from strength to strength with ease.
• You’re a team player.You’re not purely a one-person operation, and understand the vital role of pulling together to break new ground.

What We’re Looking For

• Relevant experience in sales support, showroom coordination, sample management, administration, retail operations, customer support or a similar support role.
• Strong organisational and administrative skills, with excellent attention to detail and the ability to manage multiple priorities.
• Ability to use own initiative to create and complete to-do lists as per the business needs.
• A practical, hands-on approach and confidence working with physical product, samples, stock rooms and showroom spaces.
• Physically able to safely lift, move and organise product samples and showroom materials as part of the day-to-day role.
• Good communication skills and the ability to build positive working relationships across Sales, Marketing, Merchandising, Customer Service, Operations HR and Finance.
• Comfortable using Microsoft Office, especially Excel, PowerPoint, Outlook and Teams.
• Good English language skills, both spoken and written, with a professional approach when working with colleagues, customers and visitors.
• An interest in sports, retail, footwear, apparel and the ASICS brand.
• Able to work accurately, independently and as part of a team.
• Proactive mindset with the confidence to follow up, solve problems and suggest improvements.
• Experience managing showroom bookings, guest visits, calendars or meeting coordination would be advantageous.
• Flexibility to support meetings, events and seasonal showroom requirements when needed.

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