Sales Service Operative

ao.com; Telford; Hybrid; GBP 21,000 - 27,000; Full time

Benefits offered by this job

22 days holiday

Pension 5% matched

AO Arena access

Gym discount

Exclusive discounts

Enhanced family leave

Charity days

Free Food Thursday

Job summary

AO.com is seeking a proactive Sales Service Operative to support our refurbished white goods division. You will coordinate sales with operations, focusing on trade customers and ensuring stock is ready for collection.

The role involves managing the daily diary, building strong trade relationships, and assisting with onboarding while supporting targets and team communication. Flexible start times and a fast-paced environment are expected.

Qualifications

• Proven experience in sales, customer service, or coordination.
• Confident working with trade customers in white goods or related sectors.
• Strong organisational, diary management and workload planning skills.
• Excellent communication and relationship-building with customers and teams.
• Able to work in a fast-paced environment between 06:00 and 16:00.
• Experience selling refurbished appliances or similar products.
• Knowledge of production workflows, scheduling or stock management.
• Experience using booking systems or scheduling tools.

Responsibilities

• Sell refurbished white goods to trade customers (washing machines, dryers, fridges, freezers, cookers).
• Build and maintain strong trade client relationships to drive repeat business.
• Ensure products are correctly graded, priced and prepared for collection.
• Handle enquiries, orders, returns and collection arrangements by phone or in person.
• Support onboarding of new customers and help achieve sales targets.
• Maintain accurate customer records and order information.
• Manage daily sales diary and coordinate customer collections efficiently.
• Work with Production and QA to ensure stock readiness and smooth fulfilment.
• Adapt plans to meet changing workloads and priorities.
• Support the Sales Supervisor with day-to-day operations and cross-department coordination.

Skills

Sales experience

Customer service

Diary management

Time management

Communication

Tools

Booking systems

Scheduling tools

CRM systems

Job description

We are looking for a proactive and highly organised Sales Service Operative to support our fast-paced recycling and refurbished white goods operation. This role is ideal for someone who thrives in a busy environment, enjoys working with customers, and can effectively coordinate sales activity alongside operational demands.
A key responsibility will be supporting white goods sales to traders, including washing machines, dryers, fridges, freezers, and electric cookers. You will help build and maintain strong relationships with trade clients and ensure they receive the right stock at the right time.

We are proud of our refurbished appliances department. It has been running since 2017, selling locally to trade clients, and today is one of the largest of its type in the UK. We’re part of the AO.com family and their growth fuels our growth. All of this is underpinned by having great people and accreditations which mean we can sell our refurbished appliances with both confidence and warranty.

Here’s What You Can Expect To Be Doing

Expect this to be a manual role requiring you to be on your feet and manipulate large appliances
White Goods Sales (Trade Focus)

• Sell refurbished white goods, including washing machines, dryers, fridges, freezers, and cookers, to trade customers.
• Build and maintain strong customer relationships to drive repeat business and identify suitable stock solutions.
• Ensure products are correctly graded, priced, and prepared for collection while communicating stock availability and pricing.
• Handle customer enquiries, orders, returns, and collection arrangements both in person and over the phone.
• Support new customer onboarding and contribute to achieving sales targets.
• Maintain accurate customer records and order information.

Diary & Operational Planning

• Manage the daily sales diary and coordinate customer collections efficiently.
• Work closely with Production and QA teams to ensure stock readiness and smooth order fulfilment.
• Adapt plans and schedules to meet changing workloads and operational priorities.

Team Support & Communication

• Support the Reuse Production & Sales Supervisor with day-to-day operations.
• Assist customers with loading, stock handling, and order preparation, while resolving issues and maintaining effective cross-department communication

A Few Things About You

• Proven experience in sales, customer service, or operational coordination.
• Confident working with trade customers, ideally within the white goods, recycling, or related sectors.
• Strong organisational, diary management, and workload planning skills.
• Excellent communication and relationship-building skills with customers and internal teams.
• Able to work effectively in a fast-paced environment, remain calm under pressure, and work flexibly between 06:00 and 16:00.
• Experience selling refurbished appliances or similar products.
• Knowledge of production workflows, scheduling, or stock management processes.
• Experience using booking systems, customer diaries, or scheduling tools.

Personal Attributes

• Proactive, solutions-focused, and customer-oriented approach.
• Highly organised with the ability to multitask and prioritise effectively.
• Positive team player with strong interpersonal skills and a collaborative mindset.

Education & Qualifications

• 2 to 3 years' experience in sales, customer service, administration, or coordination roles.
• Experience with diary management, scheduling, or administrative responsibilities.

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Holidays; 22 days holiday (plus bank holidays)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• Free Food Thursday - Last Thursday of every month, lunch is on us as a way of saying thank you for your efforts!

To see all our benefits and perks, visit our AO Benefits page.