Sales Operations - Senior B2B Analyst - Dunstable

Whitbread - Head Office; Cambridgeshire and Peterborough; Hybrid; GBP 37,000 - 42,000; Full time

Job summary

Whitbread, the UK’s largest hospitality business, is seeking a Senior B2B Analyst to enhance its sales operations. This pivotal role involves analysis, reporting, and providing insights to drive revenue across various sales channels, supporting decision-making with robust data visualizations and strategies.

Benefits

Private healthcare

Up to 10% matched pension

Discounts on stays and restaurants

Annual Incentive up to 15%

Qualifications

• Experience using SQL for data analysis is preferred.
• Strong analytical skills and the ability to communicate insights clearly.
• Degree in a numerical or analytical field is ideal.

Responsibilities

• Support B2B Sales team through analysis and measurement.
• Create monthly executive summaries on B2B performance.
• Develop sales targets and dashboards using PowerBI.

Skills

Analytical skills

Interpersonal skills

Data manipulation

Data visualization

SQL

Effective communication

Curiosity

Education

Numerical or analytical degree

Tools

PowerBI

Tableau

Job description

Sales Operations - Senior B2B Analyst - Dunstable

Job Title: Senior B2B Analyst

Salary: £37,000 - £42,000

Contract Type: Permanent

Location: Dunstable, LU5 5XE, hybrid working, 3 days in the office, 2 days from home

We are seeking a Senior Business Analyst to support our Sales team. The Senior B2B Analyst plays a key role in the B2B Sales & Distribution team by providing insights into Premier Inn and customer activities through rigorous analysis and measurement.

You will work closely with B2B senior management to deliver analysis, reporting, and insights, validate strategies, support decision-making, and maximize revenue and business intelligence.

The role involves leveraging B2B data and MI, working with Senior B2B managers to maximize revenue across Direct Sales (Business Booker, Groups), Indirect Sales (Travel Management Companies, Online Travel Agents), and Premier Inn Business Accounts.

You will also create monthly executive summaries on B2B performance and develop sales targets and dashboards in PowerBI.

Why You’ll Love It Here:

• Private healthcare
• Up to 10% matched pension
• Up to 60% discount on Premier Inn stays and 25% on restaurant brands
• Annual Incentive of up to 15%

Knowledge & Skills Required:

• Proven advanced analytical skills in a corporate environment, ideally with a numerical or analytical degree
• Strong interpersonal skills and ability to communicate complex insights to senior stakeholders
• Experience using SQL for data analysis (preferred)
• Strong data manipulation and visualization skills, with experience in PowerBI (essential) or Tableau (desired)
• Effective communicator, collaborative, and confident in discussing challenges and solutions
• Experience in relevant industries (hospitality, airlines, retail, etc.) is desirable
• Highly analytical, curious, and able to identify trends and turn data into actionable insights

We are Whitbread, the UK’s largest hospitality business, with over 1,200 hotels and restaurants, and a team of 38,000 people dedicated to making every experience special for our guests.

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