Sales & Marketing Executive

Prime Appointments Ltd; Sudbury; On-site; GBP 32,000 - 52,000; Full time

Job summary

Prime Appointments Ltd client is seeking a driven Sales & Marketing Executive in Sudbury to grow an existing customer base and expand into new markets across the UK, Ireland and Europe. The role combines business development, customer management, and marketing activities to raise revenue and strengthen the brand.

You will reactivate dormant accounts, identify opportunities, manage inquiries via multiple channels, and support marketing campaigns.

Qualifications

• Proven experience in business development and new market identification.
• Experience managing a portfolio of customers and growing turnover.
• Ability to drive marketing initiatives across multiple channels.

Responsibilities

• Manage an existing customer portfolio, increasing turnover and gross profit growth.
• Reactivate non-trading and dormant customers.
• Identify new markets and develop a pipeline of new customer accounts.
• Manage incoming enquiries via website, telephone and social media.
• Maintain accurate daily CRM records using Salesforce.
• Attend customer site visits across the UK and Ireland.
• Attend trade exhibitions across the UK, Ireland and Europe.
• Support product creation and development through internal R&D system (JIRA).
• Create and publish marketing content across digital channels.

Skills

Sales & Business Development

CRM management

Marketing strategy

Digital marketing

Communication

Social media

Travel – UK/IE/Europe

Canva

Tools

Salesforce

JIRA

LinkedIn

Instagram

Job description

Our client, an industrial Equipment supplier based in Sudbury is looking for a driven and commercially minded Sales & Marketing Executive to join their team and help grow their existing customer base, identify new markets and strengthen the brand across the UK, Ireland and Europe.

This is a varied role combining business development, customer relationship management, technical product sales and marketing. You'll play a key role in increasing revenue, reactivating dormant accounts, developing new business opportunities and supporting marketing initiatives across the group.

Key Responsibilities

Sales & Business Development

• Manage an existing customer portfolio, increasing turnover and gross profit growth.
• Reactivate non-trading and dormant customers.
• Identify new markets and develop a consistent pipeline of new customer accounts.
• Manage incoming enquiries via the website, telephone and social media.
• Maintain accurate daily CRM records, including activities, quotations and opportunities using Salesforce.
• Attend customer site visits across the UK and Ireland.
• Attend trade exhibitions across the UK, Ireland and Europe to develop relationships and identify new opportunities.
• Support product creation and development through their internal R&D system (JIRA).

Marketing & Brand Development

• Work with existing customers and their marketing teams to develop strategies that increase our product sales and promote the brand.
• Organise and oversee the company's annual exhibition at the NEC in June, including advertising and promotional activities.
• Collaborate with external marketing organisations to increase the company's brand exposure through digital and print marketing.
• Create and publish twice-weekly social media content on LinkedIn and Instagram, covering new products, company news and updates.
• Coordinate marketing activities with the company's Group's wider marketing team.
• Research and develop relationships with new trade groups and industry associations.
• Use the CRM database to plan and launch targeted marketing campaigns.
• Proven experience in business development and new market identification.
• Willingness and ability to travel throughout the UK and Ireland for customer visits and exhibitions, as well as to global sites for audits and training.
• Experience using CRM systems for sales and marketing activities (Salesforce preferred).
• Experience in product sales.
• Experience with Canva or a willingness and ability to learn digital marketing content creation.
• Background in HVAC, food service equipment or heating equipment.
• Experience working with industrial or engineered products

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