Sales Manager, UK

Curaleaf International; North East; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Performance related bonus

Generous holiday allowance

Private medical insurance

Group Life Assurance

Job summary

Curaleaf International, Sunderland hybrid role, seeks a Sales Manager to lead B2B accounts across pharmacies, clinics and wholesalers. You will manage a sales team, own the UK B2B pipeline, and help shape strategy within a healthcare and regulated framework.

The role requires proven B2B sales, remote team leadership and experience in a regulated environment, with travel across the territory and a focus on compliant, high-quality execution.

Qualifications

• Demonstrable B2B sales and account-management experience, ideally in pharmaceutical, healthcare, life sciences or another regulated sector
• Experience managing a remote sales team
• A track record of meeting or exceeding commercial targets
• Strong relationship-building, negotiation and communication skills
• Comfortable working within a compliance-led environment
• Well organised, with strong commercial numeracy and CRM discipline
• Full UK driving licence and willingness to travel within the territory

Responsibilities

• Own and grow a portfolio of B2B accounts, building long-term, trust-based relationships
• Lead, coach and develop a small sales team, setting objectives and supporting their growth
• Deliver against agreed sales, margin and retention targets, with accurate pipeline forecasting
• Identify new commercial opportunities within approved customer segments and territory
• Act as the primary point of contact for key accounts, working cross-functionally with supply, quality and customer service
• Monitor market and competitor dynamics, feeding insight back into the business
• Represent Curaleaf professionally at trade and industry events, within the bounds of applicable codes of practice
• Maintain accurate CRM records and reporting against KPIs

Skills

B2B sales

Account management

Remote team management

CRM discipline

Regulated environment

Driving licence

Tools

CRM software

Job description

Sales Manager, UK

Location: Hybrid, Sunderland

Reporting to: Head of Sales and Commercial, UK

About Us

Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting-edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.

Curaleaf International's network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU-GMP processing facilities in Portugal; an EU-GMP processing, quality assurance and research site in Spain; Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU-GMP producer Northern Green Canada.

Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.

The Opportunity

We're looking for a Sales Manager to lead commercial relationships across our B2B customer base- pharmacies, wholesalers and healthcare partners. You'll manage a sales team, own the B2B commercial pipeline, and join our Management Leadership Team to help shape strategy and priorities across the business.

This is a genuinely commercial role but one that sits inside a healthcare and regulatory framework. We're looking for someone who can combine strong sales instincts with the discipline and credibility needed to operate responsibly in a controlled-medicines environment.

What You'll Do

• Own and grow a portfolio of B2B accounts, building long-term, trust-based relationships


• Lead, coach and develop a small sales team, setting objectives and supporting their growth


• Deliver against agreed sales, margin and retention targets, with accurate pipeline forecasting


• Identify new commercial opportunities within approved customer segments and territory


• Act as the primary point of contact for key accounts, working cross-functionally with supply, quality and customer service


• Monitor market and competitor dynamics, feeding insight back into the business


• Represent Curaleaf professionally at trade and industry events, within the bounds of applicable codes of practice


• Maintain accurate CRM records and reporting against KPIs

What We're Looking For

Essential

• Demonstrable B2B sales and account-management experience, ideally in pharmaceutical, healthcare, life sciences or another regulated sector


• Experience managing a remote sales team


• A track record of meeting or exceeding commercial targets


• Strong relationship-building, negotiation and communication skills


• Comfortable working within a compliance-led environment


• Well organised, with strong commercial numeracy and CRM discipline


• Full UK driving licence and willingness to travel within the territory

Desirable

• Experience selling into pharmacies, clinics or wholesalers


• Understanding of the UK medical cannabis or controlled-drugs landscape


• Experience coaching or mentoring others

Operating in a Regulated Environment

This isn't a typical sales role, and we're not looking for a typical sales background. You'll be trusted to build commercial relationships with pharmacies, clinics and wholesalers while working confidently within the UK regulatory framework that governs medical cannabis and controlled drugs - think MHRA requirements, GPhC-registered pharmacy context, Home Office considerations, and the codes of practice that shape how we engage with healthcare professionals.

You'll also be the kind of person who speaks up: if something doesn't look right from a compliance, quality or regulatory perspective, you'll raise it quickly and through the right channels.

What we offer

• Competitive base salary plus performance related bonus


• Generous holiday allowance


• Private medical insurance


• Group Life Assurance

Curaleaf International is committed to a diverse and inclusive workplace. We value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.